SPRIBE has appointed Brazilian football content creator Luva de Pedreiro, whose real name is Iran Ferreira, as a brand ambassador for its flagship crash game, Aviator.

With a combined following of more than 40 million people across Instagram, TikTok and YouTube, Luva de Pedreiro will promote Aviator to audiences in Brazil and across Latin America as part of the new collaboration.

SPRIBE Chief Commercial Officer Giorgi Tsutskiridze highlighted the creator’s strong connection with Brazilian football audiences and said his profile aligns with the company’s ambitions for the market.

“Luva de Pedreiro has built an exceptional connection with Brazilian football fans, making him a natural fit for Aviator,” Tsutskiridze said. “Brazil is one of our most important markets, and this collaboration will allow us to introduce Aviator to an extensive digital audience while strengthening the game’s presence across the region.”

The partnership will leverage Luva de Pedreiro’s social media reach and influence to support Aviator’s visibility among Brazilian and Latin American audiences.

The appointment forms part of SPRIBE’s wider efforts to expand Aviator’s international presence by collaborating with high-profile personalities who have established connections with local audiences.

Through the partnership, Aviator will be promoted across Luva de Pedreiro’s digital platforms, creating additional opportunities for the brand to engage with football-focused audiences throughout Brazil and Latin America.