HomeNewsMan City Announces Regional Partnership with Sportybet

Man City Announces Regional Partnership with Sportybet

  • Manchester City has today announced a new regional partnership with SportyBet, the most innovative betting platform in Africa
  • SportyBet will become the Club’s Official Betting Partner in Africa

Manchester City has today announced a new regional partnership with SportyBet.

The agreement will see SportyBet become the Club’s Official Betting Partner in Africa.

SportyBet is a brand of Sporty Group, a global sports entertainment and technology company.

It is a pan-African market leader with licensed operations throughout Africa including Nigeria, Ghana, Kenya, Zambia, Tanzania, and Uganda.

Widely recognised as the most innovative betting platform in Africa, SportyBet delivers a world-class mobile user experience with carefully considered product design and a focus on speed and performance.

As part of the new agreement, Manchester City and SportyBet will collaborate to create co-branded content and unique experiences for customers in the region.

Kaitlyn Beale, Vice

 Man City Announces Regional Partnership with Sportybet
Kaitlyn Beale – VP, Global Partnership Sales – City

President, Global Partnership Sales, said:

“We are pleased to welcome SportyBet as a new regional partner of Manchester City today. Our fanbase within Africa continues to grow, shown by the interest in our fan events and trophy tour visits to Africa in recent years, and we look forward to working with SportyBet to bring fans even closer to the club.”

Sporty Group’s Brand Director, Oluchi Enuha, said: “We are absolutely delighted to add Manchester City to our list of partners.

Manchester City has consistently proven to be one of the most exciting teams in Europe.

Their exciting brand of football and dynamic players perfectly represent the type of entertainment Sporty Group aspires to bring to their customers in Africa.

We believe this is just the beginning of a uniquely innovative collaboration which we believe will elevate both brands in Africa.”

Aniedi Ekwere
Aniedi Ekwere
Author/Consultant Find More Africa/AA Advisory, We provide betting reviews, thought leadership articles in the emerging markets, business development on products/ platforms in Africa with solid networking relationships with gaming operators in Africa, and Expertise in PR and marketing communication, and iGaming Consulting Services.

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