Odibets has entered into a content agreement with Booming Games as part of a broader strategy to expand its iGaming offerings across East Africa. This partnership will integrate Booming Games’ portfolio of HTML5 slots into the Odibets platform, starting with the Kenyan market.
Key Highlights of the Partnership:
- Expanded Game Selection: Odibets players will gain access to over 100 slot titles, including popular games like Burning Classics, Buffalo Hold and Win Extreme, 64 Gold Coins Hold and Win, and Cash Pig.
- Mobile Optimization: The integration supports Odibets’ commitment to delivering a seamless, mobile-friendly gaming experience.
- Regulated Market Expansion: Booming Games, a leading supplier of slot content in regulated markets, sees this deal as a step forward in its African expansion. Odibets, licensed by the Betting Control and Licensing Board of Kenya, plans to extend the partnership to other regulated jurisdictions in East Africa.
Strategic Benefits:
This collaboration aligns with Odibets’ focus on enhancing player engagement through third-party content partnerships while contributing to Booming Games’ global growth strategy.
Leadership Perspectives:
- Solomon Godwin, Head of Africa at Booming Games: “We’re thrilled to partner with Odibets, a strong and reputable brand in East Africa. This deal enables us to bring our portfolio to a vibrant market, and we are confident that our content will resonate with players.”
- Benedict Murithi, Head of Marketing at Odibets: “Partnering with Booming Games allows us to continue delivering top-tier entertainment to our players. Their diverse and engaging slot portfolio enhances our offerings, and we are excited about what this means for our gaming future.”
This partnership marks a significant milestone for both companies, reinforcing their commitment to innovation and player satisfaction in the iGaming industry.
