“Local Roots, African Power”, This powerful motto marks a significant milestone for Premier Bet, the leading sports betting and online casino brand in Africa. Premier Bet has announced the extension and expansion of its partnership with Francis Ngannou, the MMA legend and professional boxer, as he serves as the Pan-African Brand Ambassador of Premier Bet through 2027.
Having collaborated for the past three years, Premier Bet and Ngannou are elevating their partnership to a more continental scale. The Cameroonian champion will represent the brand in major marketing campaigns, CSR initiatives, and exclusive events, bringing Premier Bet closer to millions of fans across Africa.
Francis Ngannou: More Than a Fighter
Former UFC heavyweight champion and current president of PFL Africa, Francis Ngannou embodies success through grit and determination. His journey resonates deeply with many Africans, making him a powerful symbol of hope and resilience.
“We are thrilled to extend our collaboration with our champion, Francis Ngannou, and strengthen his bond with the Premier Bet family and beyond,” said Alexandre Qader, Chief Operating Officer at Premier Bet Cameroon. “Francis’ passion, determination, and humility make him the perfect partner to elevate our brand and connect with communities across the continent.”
Ngannou expressed his enthusiasm: “We’ve been working together for three years, and I’m excited to continue this journey, strengthen our relationship, and get to know each other even better. Expanding this partnership across Africa confirms my trust in the brand and my commitment to it.”
This partnership goes beyond the spotlight; it aims for true social impact. Ngannou will actively participate in Premier Bet’s CSR efforts, promoting responsible gaming and supporting community projects across Africa. This initiative unites the values of sport, fairness, and solidarity.
About Premier Bet
With a presence in over 20 African countries and more than 25 years of experience, Premier Bet is not just a betting operator—it’s a brand that combines innovation, local presence, and excellence. From Cameroon to the DRC, Zimbabwe to Mozambique, Angola to Mali, we deliver a safe, immersive gaming experience backed by outstanding customer service.
