H-Metro editor Robson Sharuko, emphasized the importance of viewing sports and betting not just as leisure activities, but as a vital industry that supports livelihoods, creativity, and economic development. He spoke at the H-Metro National Forum on Responsible Betting in Harare, which saw a strong turnout.
Sharuko shared insights on the term “Pitchmatch,” explaining that it represents more than just a word; it’s a campaign aimed at helping people understand that these games form the backbone of an entire industry. “These games are more than just weekend fun; they are the heartbeat of an entire industry,” he stated.
He highlighted that responsible betting can contribute to a structured sector that generates employment, supports families, and drives media growth.
Sharuko addressed a common misconception that all Pitchmatch events are government-funded, clarifying that the industry employs thousands, including vendors at stadiums, journalists, marketers, and creatives.
He also warned against irresponsible gambling, especially when individuals use essential funds for betting. “I would never take money meant for my kids’ fees to place a bet. It is about discipline and knowing the line between entertainment and risk,” he said.
Sharuko emphasized the need for a national conversation on the impact of betting and the role of platforms like H-Metro in shaping that dialogue.
The H-Metro National Forum on Responsible Betting gathered stakeholders from media, betting companies, regulators, and civil society to discuss ethical practices in sports betting and media reporting.
