GR8 Tech has announced a new partnership with East African iGaming brand BongoBongo, expanding its footprint across the continent’s fast-growing betting market.
Active in Uganda, Zambia, Tanzania, and Kenya, BongoBongo is known for its bold expansion strategy and sharp market focus. The partnership marks the next phase of that momentum with the rollout of GR8 Tech’s ULTIM8 Sportsbook — a high-performance platform designed for ultimate speed, scalability, and competitive edge.
While the iFrame integration already powers BongoBongo’s live operations, the brand has also become one of the first to implement GR8 Tech’s full backend integration via API.
This setup gives BongoBongo complete control over its frontend, enabling the company to deliver a customized, brand-aligned player experience while leveraging GR8 Tech’s proven infrastructure behind the scenes.
“As we continue to grow across Africa and expand our local teams, having a high-performance sportsbook that complements our casino-first strategy is key. GR8 Tech gives us exactly that — the freedom to shape our frontend on top of a powerful, scalable engine. With the ULTIM8 solution and API, we’re ready to raise the bar for our players,”
— BongoBongo spokeperson.
GR8 Tech continues to strengthen its presence in Africa following its successful 2024 sportsbook deployment for a regional operator. That localized, lightweight frontend was optimized for real-world conditions — including slow networks, older devices, and limited bandwidth.
The results spoke for themselves:
- 12% increase in conversions from registration to first deposit.
- User retention doubled from 10% to 25%.
This performance-driven localization highlights GR8 Tech’s ability to combine engineering excellence with market-specific UX, setting new benchmarks for iGaming success in emerging markets.
“Every market has its own demands, and success comes from listening closely and building accordingly. With Africa, we’ve proven that smart technical decisions drive long-term value. Now, with BongoBongo, we’re doubling down on that principle. They have bold plans and deep market insight, and we’re excited to support their next phase with tech that’s fast, flexible, and built to scale with their vision,”
— Yevhen Krazhan, CSO, GR8 Tech.
