In what is being hailed as a monumental leap for African digital entertainment, Shacks Evolution Studios, Nigeria’s groundbreaking iGaming company has officially partnered with Betway Africa.
The collaboration is being celebrated across the continent as a pivotal moment for African tech and creative entrepreneurship.
Pioneering African Excellence in Gaming
Since its inception, Shacks Evolution Studios has worked tirelessly to create games that don’t just entertain, they resonate. From their Lagos headquarters, the team has been championing a simple yet powerful idea: African stories deserve a seat at the global gaming table.
Their new partnership with Betway, one of the most respected names in international betting, is validation of that vision.
Meet Busly: A Game with an African Soul
A special product of this collaboration is Busly, a wildly creative Crash game inspired by the hustle and bustle of Lagos streets. Think neon-lit danfo buses, lively banter, and the never-ending rhythm of city life, all gamified into an exhilarating experience that feels fresh, relevant, and deeply familiar to African audiences.
Betway’s exclusive to Busly is no coincidence. The game was tailor-made for the platform, combining Shacks Evolution’s cultural insight with Betway’s global experience in engagement, UX, and responsible play.
Shacks Evolution Studios has a portfolio of 12 games currently live in the market, these cover Crash games, Table games, Instant games, Penalty shootout games and others.
Betway’s Bet on Local Innovation
While many global platforms have dipped their toes in African waters, Betway is diving headfirst with this partnership, committing to building from within rather than only just adapting from outside. “Our users in Africa deserve games that reflect their world,” said a spokesperson from Betway Africa. “Shacks Evolution Studios is helping us deliver just that.”
Leveling Up the Continent’s Gaming Ecosystem
This isn’t just about one studio or one game. It’s about lifting the entire African gaming ecosystem. By collaborating with a local studio, Betway is helping unlock new opportunities for developers, illustrators, storytellers, and cultural contributors across the continent.
Expect ripple effects in education, employment, and entertainment as more eyes turn to Africa’s untapped potential in the iGaming industry.
