In a groundbreaking move reminiscent of their historic FIFA World Cup™ agreement last November, Betano is set to extend its sports betting legacy by becoming the exclusive Official Sports Betting Partner of the UEFA EURO 2024™.
This partnership marks another industry first for Kaizen Gaming and positions Betano at the forefront of major football tournaments.
Having basked in the success of their association with the FIFA World Cup Qatar 2022, which left an indelible mark on millions of football enthusiasts worldwide, Betano is gearing up for another exhilarating journey with UEFA EURO 2024™.
The agreement solidifies their commitment to elevating the fan experience and shaping the future of sports betting.
The UEFA European Football Championship 2024™ will be hosted in Germany for the second time, echoing the iconic 1988 tournament that featured the unforgettable Marco Van Basten goal in the final.
With the promise of creating more memorable football moments, Betano proudly steps in as a Global Partner, poised to engage and excite fans responsibly.
Betano’s dedicated team is already immersed in preparations for the upcoming tournament, focusing on delivering a unique customer experience to the millions of players worldwide who entrust Betano for their entertainment.
The company is eager to contribute to the football fervor and unite fans globally under the theme, “United by football. United in the heart of Europe.”
Reflecting on the anticipation of UEFA EURO 2024™, Betano expresses its enthusiasm for being part of yet another major football event and is committed to ensuring a safe and responsible engagement for fans.
As they eagerly await the tournament, Betano is poised to write another chapter in the history of sports betting partnerships.
In closing, Betano extends an invitation to football enthusiasts everywhere, echoing the sentiment, “Can’t wait!”
