In a strategic move, two industry leaders, BetConstruct and Fast Track, have announced a landmark partnership. The collaboration will see the integration of Fast Track’s innovative CRM technology into BetConstruct’s cutting-edge gaming and sports betting solutions.
BetConstruct, renowned for its comprehensive suite of offerings, from online sports betting to immersive casino games and crypto solutions, will now be enhanced by Fast Track’s AI-powered CRM platform. This partnership marks the first time in BetConstruct’s history that it has integrated a third-party CRM solution, a testament to the growing confidence in Fast Track’s transformative approach to player engagement.
Gegham Yegoryan, CPO of BetConstruct, expressed his excitement about the collaboration, stating, “We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence. This partnership is more than a collaboration; it’s a fusion of strengths, bringing together BetConstruct’s comprehensive gaming and betting solutions with Fast Track’s unparalleled expertise in player engagement and retention.”
Fast Track, acclaimed for its real-time data capabilities and automation, is set to seamlessly integrate with BetConstruct’s platform, enabling a plug-and-play onboarding process for operators. This integration will not only reduce time to market but also empower BetConstruct’s partners to immediately begin optimizing their player engagement strategies.
At the heart of this partnership is the Singularity Model, an advanced AI-driven model designed to increase player experience, retention, and loyalty. By continuously analyzing player behavior in real-time, the Singularity Model delivers personalized content at the right time and through the right communication channels, ensuring that each interaction is tailored and delivers unprecedented levels of engagement.
Simon Lidzén, CEO and Co-Founder of Fast Track, expressed his enthusiasm for the collaboration, stating, “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalize the iGaming industry. Together, we are set to deliver a gaming experience that is not only enjoyable but deeply engaging, personalized, and, above all, player-centric.”
This partnership between BetConstruct and Fast Track is a landmark moment in the iGaming industry, bringing together two industry leaders to revolutionize the player experience. The integration of Fast Track’s CRM solutions into BetConstruct’s comprehensive gaming and betting offerings is poised to redefine the standards of player engagement and loyalty in the years to come.
