Kampala, Uganda – September 6, 2023 – In a groundbreaking collaboration set to reshape Ugandan football, FUFA (Uganda’s Football Association) and BetPawa Uganda have joined forces in a historic partnership worth 1.1 billion Uganda Shillings (approximately $320,000 USD).
They made the announcement at a prestigious ceremony held at the Fairway Hotel in Kampala, marking a significant moment in Ugandan football history.
This partnership represents a shared commitment between FUFA and BetPawa Uganda to nurture local talent, enhance the fan experience, and raise football standards across Uganda.
Ntoudi Mouyelo, Managing Director at Mchezo Africa, the owner of betPawa, expressed his excitement, stating, “We are thrilled to collaborate with FUFA in accelerating the growth of Ugandan football.
This partnership is a substantial investment in our local players and teams, and together, we can improve the experience for fans and players alike.
We are creating more opportunities for all those involved in Ugandan football.”
The official launch of this transformative partnership will include sponsorship for three key properties in the FUFA 23/24 season: FUFA Drum, the betPawa BIG League, and the betPawa Futsal League.
FUFA President, Moses Hassim Magogo, echoed the significance of this partnership, saying, “This partnership marks a pivotal moment for Ugandan football.
It is more than just financial support; it is a firm pledge to the future of our beloved sport, a promise to double down on our shared vision for progress.”
The partnership’s overarching goals include nurturing and cultivating football careers in Uganda, expanding and engaging fan bases nationwide, and motivating players with the Locker Room Bonus.
Mouyelo explained, “Under this partnership, we are introducing the Locker Room Bonus, which offers players fast and direct benefits.
The players who make the squad list per match will receive cash tokens sent to their phones after the game if their team wins.
We are setting aside 25% of the value of this partnership towards this LRB.”
BetPawa’s track record of success in Ghana, Kenya, and Rwanda underscores its ability to drive sports growth across Africa.
In this collaboration with FUFA, BetPawa is committed to developing football infrastructure that benefits local communities and will take up Title Sponsorship of Futsal and the Big League to create an end-to-end football development pathway.
The ultimate aspiration is to elevate the standard of football in Uganda.
This partnership represents a remarkable fusion of sports, business, and community development.
As BetPawa and FUFA combine their strengths, they are ready to create a new chapter in Ugandan football history, with the ultimate objective of establishing Uganda as a footballing powerhouse on the African continent.
Exciting benefits under the Futsal competition will include awards for MVP of the season, best goalkeeper, coach, player of the season, most assists, and young player of the season.
Similar award categories, supported by BetPawa, they will award these prizes in the Big League, including an overall token for the league’s winning team, which is among the four clubs that earn promotion to the country’s top-tier league at the end of each season.
This partnership signifies a bright future for Ugandan football, with both FUFA and BetPawa Uganda committed to nurturing talent, engaging fans, and raising the bar for the sport in the country.
Ugandan football enthusiasts can look forward to an exciting journey ahead.
