Gaming Innovation Group Inc. (GiG) has announced the extension of its partnership with Betway, a globally recognized online betting and gaming brand.
This partnership involves the utilization of GiG’s automated affiliate marketing compliance and screening tool, GiG Comply.
Designed as a proactive solution, GiG Comply ensures that affiliate partners align with Betway’s brand and responsible gaming requirements.
The Power of GiG Comply
GiG Comply serves as a robust software solution that empowers Betway to maintain regulatory compliance across multiple jurisdictions worldwide.
This tool employs a rules engine to scrutinize affiliate marketing campaigns, providing Betway with insight into the promotional content being used in its promotions.
Tailored for Market-Specific Requirements
What sets GiG Comply apart is its flexibility, which has proven invaluable in Betway’s global markets.
This flexibility enables Betway to establish its own criteria and checklist parameters, tailored to meet market-specific needs.
As a result, Betway remains compliant in various regions, ensuring a seamless gaming experience for its users.
Praise from Key Figures
Jonas Warrer, CEO of the GiG group, expressed satisfaction with the continued trust placed in GiG Comply by prominent global companies.
He highlighted its effectiveness in providing peace of mind and safeguarding reputations.
Anthony Werkman, CEO of Betway Group, emphasized their delight in the ongoing collaboration with GiG.
He praised GiG for its cutting-edge platform and technology solutions, particularly the advanced compliance software, which enhances Betway’s standing as a market-leading brand committed to offering customers a fair, secure, and responsible gaming environment.
Conclusion
The extended partnership between Betway and GiG reinforces the significance of compliance and responsible gaming in the online betting and gaming industry.
With GiG Comply as a valuable tool in their arsenal, Betway can continue to provide a safe and reliable gaming experience for its global customer base.
