Betway has sealed a significant partnership deal to become the Official Global Betting Partner of the English Premier League powerhouse, Arsenal FC.
This multi-year agreement marks Betway’s latest addition to its football sponsorship portfolio,
which includes principal and global partner deals with other English Premier League clubs such as West Ham and Brighton.
The brand has also expanded its reach into La Liga and the Bundesliga.
As part of this new collaboration, Betway aims to enhance the overall experience for Arsenal’s dedicated fanbase worldwide by creating and delivering global activations and exclusive content across various social media platforms.
It is worth noting that Betway’s branding will prominently appear on advertising boards within the iconic 60,000-seat Emirates Stadium during all domestic matches in the Premier League, FA Cup, and Carabao Cup.
Beyond the marketing aspects, Betway is committed to promoting responsible gaming practices.
The company will provide comprehensive Code of Conduct and Responsible Gaming training to all players and staff at Arsenal.
This initiative seeks to educate individuals on gambling regulations, potential harms related to gambling, and the available tools and support systems.
It aligns with Arsenal’s ongoing efforts, in collaboration with the FA and PFA, to support players in managing this aspect of their lives.
Anthony Werkman, CEO of Betway Group, expressed his excitement about the partnership, highlighting Betway’s dedication to delivering quality content and experiences to Arsenal’s vast global fanbase.
He also emphasized the company’s commitment to responsible gambling practices.
Juliet Slot, Chief Commercial Officer at Arsenal, welcomed Betway to the club’s family of partners,
underscoring the importance of this collaboration in bringing enhanced experiences to supporters worldwide while emphasizing responsible gambling.
This partnership expands Betway’s already impressive portfolio of sponsorships across various sports, including tennis, cricket, horse racing, NBA, and the NHL.
With a strong presence in the world of sports sponsorships, Betway continues to solidify its position in the global betting market.
