West Ham United is thrilled to announce a multi-year partnership with BOYLE Sports, Ireland’s largest independent bookmaker. As part of this collaboration, BOYLE Sports will serve as West Ham United’s front-of-shirt sponsor for the 2025/26 season.
This announcement comes as BOYLE Sports accomplish a substantial investment package totaling over £100 million over the next three years in the UK, including a fresh brand identity. As the official Betting Partner of the Premier League Club, this deal underscores BOYLE Sports’ ambition to become a significant player in the UK market.
Nathan Thompson, Executive Director at West Ham United, stated: “BOYLE Sports energy and ambition for growth makes them a natural fit as a partner for West Ham United, and we are proud to play a pivotal role in their re-launch into the UK market. We are excited to work together with BOYLE Sports to deliver on our shared commitment to grow our Football Club and West Ham United UK and international supporter base.”
Thompson added: “West Ham United is one of the Premier League’s most storied and well-supported Clubs, with a rich heritage and a world-class home in the London Stadium. This partnership is another significant milestone in our preparations for the new season, which will include our highly anticipated return to the USA, allowing us to connect with our ever-growing fanbase in America and beyond.”
BOYLE Sports CCO Troy Cox said: “West Ham is one of the most iconic Clubs in the Premier League, and our partnership marks a powerful alignment between two ambitious brands. We both have deep historic roots and a commitment to our communities, making West Ham a natural partner for us. At BOYLE Sports, we’re investing significantly in our UK growth across retail, tech, product, and partnerships, with our collaboration with West Ham being a central pillar of this approach.”
Cox continued: “Football is at the heart of many of our customer’s lives, and this collaboration allows us to bring them closer to the action while maintaining a deep commitment to responsible gambling. We’re thrilled to be partnering with West Ham United and can’t wait to see what we achieve together.”
To celebrate this partnership, BOYLE Sports will collaborate with West Ham United on exciting new content throughout the season, which will be featured across the Club’s global digital channels. Supporters can look forward to branded London taxis driving around the capital and appearing at the match. These taxis will also be part of a new content series titled ‘The Knowledge,’ designed to bring fans closer to their heroes and empower them with insights aligned with the BOYLE Sports mantra of ‘Back Yourself.’
