FC Bayern, the 34-time champions of Germany and six-time champions of Europe, is thrilled to announce a three-year partnership with Betano, a leading international online sports betting and gaming brand owned by Kaizen Gaming. This strategic alliance designates Betano as an Official Partner of FC Bayern, effective from the 2025-26 season and continuing through the 2027-28 season.
Michael Diederich, Executive Vice Chairman of FC Bayern, expresse
d his enthusiasm: “We are delighted to welcome Betano as our new Official Partner. Betano stands out as a global market leader highly innovative and always pushing forward qualities we highly value as well. With Betano by our side, we have gained a reliable partner to help us achieve our growth objectives and enhance our innovative edge.”
George Daskalakis, CEO of Kaizen Gaming, added: “Today marks an exciting new chapter for Kaizen Gaming and Betano as we afilliates with FC Bayern. When we began our journey, we could only dream of partnering with one of the most iconic clubs in world football. This partnership reflects how far we have come as a company, with Betano now recognized among the top online gaming and betting brands worldwide.”
Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, noted: “Germany has always been one of our most important markets, being the second when Betano launched. We are excited to announce our biggest partnership in the country, reaffirming our commitment to creating innovative, safe, and responsible gaming experiences for German fans. FC Bayern’s reach extends beyond Germany, with millions of fans worldwide. As Betano expands its international footprint, this partnership allows us to connect with audiences globally.”
