Clarion Gaming has made a thrilling announcement for ICE London 2024, revealing an exciting addition to the event – the ‘Growth Markets Zone.’
This new zone is designed to cater to businesses looking to expand their horizons internationally and connect with companies from emerging markets.
The primary focus of this new area will be on Latin America and Africa, featuring approximately 15 suppliers and innovators.
Andy Ventris, ICE Event Director, shed light on the concept and his vision for its future development.
He stated, “We always collaborate with our stakeholders to implement initiatives that help them achieve their business goals.
Following ICE 2023, feedback indicated a demand to target gaming growth markets, especially in Latin America and Africa.”
“We have carefully developed and refined the concept and are thrilled to launch it at ICE 2024.
Our goal is to provide a dedicated space for visitors with specific product or geographical interests, making the Growth Markets Zone the go-to location for those interested in the business opportunities in LatAm and Africa.”
Ventris emphasized, “Our creative platform and commitment for ICE 2024 is to deliver MORE, a theme that signifies our dedication to providing enhanced qualitative and quantitative business opportunities for our stakeholders.
The Growth Markets Zone is a direct result of this commitment, and, similar to initiatives like the award-winning ICE Consumer Protection Zone, we will collaborate with the industry to deliver on our promise.”
ICE London 2024, alongside its sister show iGB Affiliate, is the last to be held in London before their relocation to Barcelona in January 2025.
The event will host around 750 exhibitors, occupying the entirety of ExCeL London.
In addition to this exciting news, Clarion has also revealed that ‘The Future Now’ will be the theme of the show, a creative proposition expected to drive enthusiastic participation in the event, set to take place from February 6 – 9.
Registration is now open, so don’t miss the opportunity to be a part of this extraordinary event.
