Incentive Games, a leading B2B games provider, today announced its strategic partnership with leading global online betting and gaming brand, Betway, to develop a new Free-to-Play football game.
Launching in the UK and Ireland this football season, this new product will be designed with precision by developers at Incentive Games to ensure seamless integration and to enhance customer engagement. It will offer Betway customers the chance to collect bet builder-style bets during the week for the upcoming weekend fixtures for the chance to win real cash-prizes.
Once the game is live, the Incentive Labs team – a collective of R&D, data and AI specialists who are passionate about turning data into unique solutions – will work behind the scenes to analyse user touchpoints and further tailor the games using smart segmentation and AI-rewards.
How the game will work:
- From Monday to Friday, players can visit the game and reveal a fixture for the upcoming weekend’s matches.
- Each revealed fixture will come with two win conditions
- Players return to the game over the weekend to see the actual match results.
- If the revealed fixture meets both win conditions, the users win a prize.
- The more fixtures that meet the win conditions, the higher the potential prize. Matching all five fixtures (a perfect 5/5) could land users a share of the jackpot.
Victoria Harnett, product lead at Incentive Games, said of the partnership:
“We’re incredibly proud to be collaborating with Betway on this exciting new product. Our team is tirelessly crafting a truly new engaging experience for Betway’s customers that will elevate their enjoyment of the sport. We’re confident that the game will be a valuable addition to their current offering.”
Anthony Werkman, CEO of Betway Group, said: “We are thrilled to partner with Incentive Games and add this innovative Free-to-Play football game to our offering. Football is the biggest sport for our global brand and this collaboration allows us to bring something fresh and fun to our customer experience.”
