HomeGamingJelly Expands Reach with PremierBet Partnership in Africa

Jelly Expands Reach with PremierBet Partnership in Africa

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Jelly Entertainment is excited to announce a significant multi-market launch in collaboration with Premier Bet & Partners, bringing its engaging content to players across over 18 countries in Africa.

Through this landmark partnership, Jelly will extend its reach in Africa, working with Premier Bet & Partners, one of the continent’s leading betting and gaming operators. Under this agreement, Jelly’s digital content—featuring crash games, slots, and instant win titles—will go live in key African markets, including Mali, Angola, Zimbabwe, Malawi, Cameroon, the DR Congo, Tanzania, and Mozambique.

Jelly Mobile-First, Localized Experiences

Designed for mobile-first, portrait-only, and low-bandwidth environments, Jelly’s games deliver captivating, story-driven experiences tailored to local interests. Premier Bet & Partners, a trusted operator with over 25 years of experience, will integrate Jelly’s content into its extensive gaming platform, providing players with fresh, data-light, and fast-paced entertainment.

David Newstead, Chief Business Development Officer at Jelly, expressed enthusiasm about the partnership:

“Partnering with Premier Bet & Partners is a major milestone for Jelly. Africa is a high-growth market, and this collaboration extends our reach to a massive audience, offering players distinctive gaming experiences that resonate with regional tastes.”

Karen Hope, Chief Operating Officer at Premier Bet & Partners, echoed this sentiment:

“Jelly’s creative approach and commitment to quality make them an excellent partner. We’re confident their games will quickly become player favorites across our markets.”

This partnership marks a key step in Jelly’s ongoing international expansion, with more partnerships and market entries planned as the company strengthens its global presence.

author avatar
Aniedi Ekwere
Author/Consultant Find More Africa/AA Advisory, We provide betting reviews, thought leadership articles in the emerging markets, business development on products/ platforms in Africa with solid networking relationships with gaming operators in Africa, and Expertise in PR and marketing communication, and iGaming Consulting Services.
Aniedi Ekwere
Aniedi Ekwere
Author/Consultant Find More Africa/AA Advisory, We provide betting reviews, thought leadership articles in the emerging markets, business development on products/ platforms in Africa with solid networking relationships with gaming operators in Africa, and Expertise in PR and marketing communication, and iGaming Consulting Services.

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