Mainstream Group Limited is exploring opportunities in sports betting, online casino gaming and other digital services after launching MainPesa LOTTO in Tanzania.
Introduced on September 23, 2026, MainPesa LOTTO is a partnership between Main FM and ITHUBA Tanzania Limited.The initiative combines radio broadcasting with mobile-based lottery services under Tanzania’s National Lottery framework.
Main FM will use its established audience reach to raise awareness of the lottery, share draw results and announce winners. The partners aim to connect more Tanzanian communities with the National Lottery while supporting transparent communication and public engagement.
Deogratius Lazari Mosha, Mainstream Group’s director of business, said Main FM’s relationship with its listeners can help the lottery grow. The station provides a direct channel to explain the game, share verified results and encourage participation. The initiative also supports Mainstream Group’s broader Radio Moja strategy, which aims to connect traditional media with digital services.
Following the initial rollout, the company says it has identified further opportunities in Tanzania’s digital entertainment and financial services sectors. Mosha said Mainstream Group is considering expanding beyond lottery operations into sports betting and online casino gaming.
The company has not announced launch dates, operating arrangements or other details for the proposed services. Mosha said MainPesa LOTTO is built around community development and aims to offer a transparent, trustworthy lottery experience. The early experience has prompted the company to assess complementary gaming products that could broaden its presence in the market.
Mainstream Group is seeking technology providers and investment partners to help develop products and enter new markets. Mosha said the company is targeting a 90-day time-frame to establish the necessary partnerships, with a focus on technology, investment and operational expertise.
Any expansion will depend on securing suitable commercial and technology partners, as well as meeting applicable regulatory requirements. For now, the Main FM and ITHUBA Tanzania collaboration remains focused on MainPesa LOTTO. Whether it becomes the basis for a broader portfolio of regulated gaming and digital entertainment services will depend on the company’s next steps.
