Juventus has signed a major three-year partnership with WhiteBIT, Europe’s largest cryptocurrency exchange by traffic. Under this agreement, WhiteBIT will become both the Official Cryptocurrency Exchange Partner and Official Sleeve Partner of the club.
Starting at the FIFA Club World Cup 2025, the WhiteBIT logo will appear on the sleeve of Juventus’ Men’s First Team jersey, continuing through the 2025/26, 2026/27, and 2027/28 seasons.
Enhancing Innovation and Fan Engagement
This collaboration strengthens Juventus’ commitment to digital transformation, leveraging new technologies to enhance fan interaction and support long-term commercial and community objectives.
Through this partnership, Juventus and WhiteBIT aim to enrich the experience for fans of both the Men’s and Women’s First Teams by offering:
- Exclusive digital content
- Innovative activations
- Joint initiatives to connect with the global fanbase online and in person
Juventus CEO Maurizio Scanavino welcomed WhiteBIT, stating: “We are thrilled to welcome WhiteBIT to the Juventus family—a partner that shares our commitment to innovation and excellence, both on and off the pitch. We firmly believe this collaboration will offer our fans worldwide new engagement opportunities, leveraging cutting-edge technology to enhance their connection with Juventus.”
WhiteBIT Founder and CEO Volodymyr Nosov also expressed enthusiasm, stating: “We are thrilled to partner with Juventus, an iconic football club. This partnership marks a major milestone in our mission to make cryptocurrency more accessible to a wider audience. Together, we’ll create new, tech-driven ways to connect fans with their favorite team.”
