PariPesa has officially partnered with Olympique Lyonnais (OL) as the Official Betting Partner across Africa, creating a dynamic alliance that combines football excellence with innovation.
OL’s legendary brand is now more accessible to fans across Africa through PariPesa’s established presence and user-friendly platform. Fans can expect compelling co-branded content, including behind-the-scenes insights, VIP match experiences, digital activations, and tailored competitions. Both OL and PariPesa are leaders in their respective fields, promising to break new ground in fan experiences and digital innovation.
Harry Moyal, Deputy General Manager of Olympique Lyonnais, commented, “Our fans across Africa are a significant part of our community. Today’s announcement marks a major step in cementing that bond. We’re thrilled to partner with PariPesa and introduce exclusive ways for fans to connect with OL.”
Damilare Obadimu, CBDO of PariPesa Africa, added, “Joining forces with a club of OL’s stature is incredibly exciting. We look forward to delivering unmatched fan experiences where passion, competition, and innovation come together.”
Together, Olympique Lyonnais (OL) and PariPesa will launch a series of fan-centric initiatives, including: Co-branded digital campaigns celebrating OL’s African fanbase and history, exclusive experiences tailored for African supporters, and community activations with engaging giveaways that amplify fan participation and loyalty.