Scout Gaming Group, the leading provider of B2B fantasy sports and sports betting solutions, has announced a significant new partnership with African iGaming operator Sunbet, part of the publicly listed Sun International Group.
Under the terms of the deal, Scout Gaming will supply Sunbet with a fully localized range of its market-leading fantasy sports and sportsbook cross-sell products, as well as user acquisition and retention tools. The products will be deployed across multiple Sunbet properties in various African markets.
“We’re delighted to welcome such an illustrious partner, with such a robust presence in Africa, and are looking forward to helping Sunbet achieve their strategic objectives,” said Araz Heydariyehzadeh, Chief Commercial Officer of Scout Gaming Group. “We are extremely confident that Scout’s significant experience working with top-tier operators like Sunbet will help us deliver products that will make a material impact on the KPIs of the business.”
Simon Gregory, CEO of Sunbet, expressed his enthusiasm for the partnership, stating, “Customer Experience and product development are the driving force of our growth. By partnering with Scout Gaming we will bring a new and differentiated product to the SA market, elevating our customer experience. We look forward to a long and successful partnership.”
The contract is expected to generate a substantial value for Scout Gaming, with a fixed component and a variable component based on activity. The products are scheduled to go live during the third quarter of 2024.
This partnership marks a significant milestone for Scout Gaming as it expands its footprint in the rapidly growing African iGaming market, leveraging its expertise in delivering innovative and engaging fantasy sports and sports betting solutions.
