Leading casino and sportsbook platform provider, Soft2Bet, has recently become a member of the International Betting Integrity Association (IBIA) in a bid to bolster its betting integrity monitoring processes. The company’s Ontario-focused brand, Tooniebet.com, will now integrate with IBIA’s world-leading sports betting integrity monitoring platform, with plans for worldwide implementation in the near future.
Soft2Bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) in late March, paving the way for its collaboration with IBIA. As part of this partnership, Tooniebet.com will feed into IBIA’s comprehensive monitoring infrastructure, enabling the tracking of transactional activities associated with individual customer accounts.
Expressing his enthusiasm about the membership, David Yatom, General Counsel at Soft2Bet, stated, “Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue. Ontario is a world-class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership, and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.”
The IBIA, renowned for its expertise in sports betting integrity, boasts a membership that collectively generates over $300 billion in annual betting turnover, accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector. When considering online betting alone, IBIA members contribute to more than 50% of the global market.
Soft2Bet’s decision to join IBIA reflects its commitment to upholding the highest standards of integrity within the industry. By integrating with IBIA’s monitoring platform, Soft2Bet aims to enhance its ability to detect and prevent any suspicious betting activities, thereby ensuring a fair and secure betting environment for its customers.
As Soft2Bet’s membership takes effect, the company remains dedicated to expanding its reach and implementing the IBIA’s monitoring infrastructure across various markets worldwide.
