SportPesa South Africa has officially unveiled its 2025 brand campaign, “Make It Count,” featuring a vibrant new television commercial filmed in Cape Town. More than just a slogan, “Make It Count” embodies SportPesa’s mission to empower intentional play, celebrate local passion, and foster meaningful engagement in every bet, game, and community initiative.
The dynamic commercial, created with a top-tier local production team, showcases South African talent and storytelling, honoring fans who believe in strategic play rather than leaving outcomes to chance. It emphasizes the importance of making informed decisions in betting.
“This campaign is deeply personal to us,” said a SportPesa South Africa spokesperson. “We’ve always believed in supporting our players, not just financially, but emotionally and strategically. ‘Make It Count’ is our rallying cry for fans who approach betting as a passionate and informed pursuit.”
SportPesa’s 2025 vision extends beyond odds and outcomes. “Make It Count” reflects a broader commitment to:
- Grassroots Development: Supporting local sports and youth programs to nurture future stars.
- Technological Innovation: Enhancing user experiences with smarter tools, insights, and responsible gaming features.
- Community Impact: Driving social upliftment through initiatives that create tangible differences where they are needed most.
The TV commercial, set against the vibrant backdrop of Cape Town’s sports culture, is the first in a series of campaign activations planned for TV, digital platforms, and community events in the coming months.
As SportPesa expands its presence in South Africa, “Make It Count” signifies a clear evolution of the brand, from a betting platform to a movement focused on accountability, community, and progress.
Whether it’s a fan placing a bet, a player striving for greatness, or a coach mentoring the next generation, “Make It Count” is a call to action ‘Play with purpose’. Honor the moment. Leave nothing to chance.
About SportPesa South Africa
SportPesa is a leading sports betting platform dedicated to responsible gaming, community upliftment, and providing premium betting experiences. Proudly rooted in Africa, SportPesa continues to innovate while investing in the people and passions that define sports in South Africa.
