Sunbet Botswana has made a groundbreaking announcement set to transform the landscape of real football sponsorship in Botswana. The company has unveiled a P2.5 million joint sponsorship deal with two of the country’s most successful clubs — Township Rollers and Gaborone United. The announcement was made during an official launch event held at the Avani Hotel in Gaborone.
The sponsorship will be allocated with Township Rollers receiving P1.5 million. Sunbet’s branding will appear on the front of the club’s jersey, signifying primary sponsorship status. Gaborone United will receive P1 million, with the Sunbet logo featured on the sleeve of their match-day kits.
This partnership represents one of the most significant private investments in domestic football in recent years, underscoring Sunbet Botswana’s commitment to the growth and commercial development of the local game. “This partnership reflects our long-term vision to become a key player in Botswana’s sports and entertainment industry,” said Keitumetse Marobela, Marketing Manager at Sunbet Botswana. “Football unites communities, and by supporting these two iconic clubs, we aim to build stronger ties with fans while promoting responsible betting.”
Nicolas Zakhem, Director of Gaborone United, expressed deep gratitude for the sponsorship, assuring Sunbet of the club’s commitment both on and off the pitch. “We are honored to partner with Sunbet. This support comes at a crucial time as we prepare for an intense season ahead,” Zakhem stated. “We assure our sponsors that we will uphold the highest standards of professionalism, and we call upon our passionate supporters to rally behind this partnership.”
While Township Rollers did not issue a formal comment at the launch, insiders welcomed the partnership as a significant boost to their preparations for the upcoming season. The Botswana Football Association (BFA) and key stakeholders in the local sports scene have hailed this move as a progressive step toward increased private sector involvement in sports development. Sunbet’s entry into football sponsorship follows its recent expansion into the Botswana market, where it offers a wide range of online betting and gaming services.
About Sunbet Botswana
Sunbet Botswana is a licensed sports betting and gaming company dedicated to delivering premium betting experiences responsibly and innovatively. With a focus on community engagement and sporting excellence, Sunbet is rapidly becoming a household name in the local gaming industry.
