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SBC Summit will move beyond the hype surrounding Web3 and crypto to explore their practical applications across payments, transparency, security and player trust through the dedicated Web3 & Crypto Academy. Part of SBC Summit’s premium Education+ programme, the Web3 & Crypto Academy will bring together Web3 and crypto specialists, technology experts and industry leaders to examine where Web3 […]
Following the announcement that Michael Jordan, Carsten Koerl and Jason Robins will headline SBC Summit 2026’s opening keynote on 29 September, delegates have been rushing to secure their place at the event, with Super Stage tickets being snapped up. The Super Stage Pass (€199) includes standard seating (limited to 2,000 seats) for the “Leadership in Sports Business” keynote, access to every Super Stage […]
SBC Summit’s Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers, brand leaders and platform specialists from the likes of Meta and Google. Part of the event’s premium Education+ programme, the Academy will bring together senior marketers, platform specialists and brand leaders for hands-on […]
Bruna, InsightPlay.ai’s voice and WhatsApp AI agent created for SBC, will serve as a 24/7 digital concierge for delegates while also supporting selected pre-event attendee journeys. InsightPlay.ai has been named the Official AI Solutions Partner of SBC Summit 2026, deepening its partnership with SBC through the deployment of Bruna, an AI agent designed to support attendees across the […]
SBC Summit will examine the technologies helping operators detect threats, combat fraud, and strengthen compliance through its dedicated ‘Compliance Tech’ conference track. Taking place on Thursday, 1 October 2026, at the Feira Internacional de Lisboa, the track will bring together operators, technology specialists, compliance and legal experts, and leaders in fraud, risk and cybersecurity to examine […]
SBC has revealed the five startups that will compete in the 2026 edition of First Pitch, in partnership with BettingStartups, with this year’s shortlist showcasing a new generation of businesses using innovative gambling technology to tackle some of betting and gaming’s biggest challenges. Taking place on Thursday, 1 October, on the Product Innovation Showcase Stage at […]
SBC Summit 2026’s evening programme will open with a headline performance from multi-platinum-selling band The Script, marking one of the largest artist bookings in the event’s history. With six UK number one albums, 14 billion streams and five million album sales worldwide, the band will bring more than two decades of global hits to Lisbon as […]
SBC has named iGaming AFRIKA, the African region’s leading B2B and B2C gambling media source, as the official event partner for the African Gaming Forum, taking place during SBC Summit week in Lisbon. Taking place from 11:30 to 19:00 on Wednesday, 30 September at the Myriad Hotel, the invite-only Forum brings together senior stakeholders, regulators and operators from across Africa’s gaming […]
UFC lightweight champion Charles Oliveira, holder of UFC’s all-time records for most finishes, submission wins and post-fight bonuses, will appear at SBC Summit 2026 across two days as an Aviator brand ambassador, courtesy of award-winning game developer SPRIBE. Oliveira will meet attendees at the SPRIBE booth (A416) on Tuesday, 29 September, before taking to the MEO Arena’s Super Stage at 11:30 on Wednesday, 30 September. […]
The Affiliate Leaders Summit will place SEO, AI, content, and performance marketing at the heart of its 2026 conference agenda as it debuts as a standalone event co-located with SBC Summit. Taking place at the Feira Internacional de Lisboa and MEO Arena in Lisbon from 29 September to 1 October, the event’s conference programme will feature two dedicated […]
