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Government and Lisbon city dignitaries join ribbon-cutting ceremony as SBC Summit returns to the Portuguese capital Multiple Portuguese government and Lisbon city dignitaries turned out to welcome SBC and its 40,000 attendees to the city for the third year running, taking part in an official ribbon-cutting ceremony to mark the opening of SBC Summit. The […]
SBC Summit, the betting and iGaming industry’s flagship conference and exhibition, is on track to welcome 40,000 delegates to Lisbon next week for its third consecutive year in the Portuguese capital, and its most ambitious edition to date. Taking place 29 September-1 October at Feira Internacional de Lisboa (FIL) and MEO Arena, this year’s event […]
Fabrizio Romano, the world’s most-followed football transfer journalist, will take to the SBC Summit 2026 Super Stage for a headline session on building a sports media brand in the age of social media. Known globally for his signature “Here we go!” transfer confirmation, Romano has built an audience of more than 70 million followers across […]
From live product showcases and investment discussions to the industry’s next generation of startups, SBC Summit will spotlight the products, ideas and businesses shaping the future of global gaming through its new dedicated ‘Product Innovation Showcase Stage’. Taking place 29 September-1 October at the Feira Internacional de Lisboa, the stage will combine live product showcases […]
SBC Summit 2026 will give delegates the opportunity to develop practical skills across four dedicated Tech Academies, covering AI, player experience, digital marketing & CRM, and Web3 and crypto. Taking place on Tuesday, 29 September and Wednesday, 30 September, at Sala Tejo, MEO Arena, the Academies will combine expert-led sessions, live demonstrations, case studies, AMAs […]
SBC Summit will explore how the gambling industry is putting digital assets and blockchain technology into practice with the introduction of a dedicated ‘Crypto & Blockchain’ conference track. Taking place on Thursday, 1 October 2026, at the Feira Internacional de Lisboa, the track will bring together operators, payments leaders, fintech specialists, blockchain professionals and Web3 experts to […]
SBC Summit will move beyond the hype surrounding Web3 and crypto to explore their practical applications across payments, transparency, security and player trust through the dedicated Web3 & Crypto Academy. Part of SBC Summit’s premium Education+ programme, the Web3 & Crypto Academy will bring together Web3 and crypto specialists, technology experts and industry leaders to examine where Web3 […]
Following the announcement that Michael Jordan, Carsten Koerl and Jason Robins will headline SBC Summit 2026’s opening keynote on 29 September, delegates have been rushing to secure their place at the event, with Super Stage tickets being snapped up. The Super Stage Pass (€199) includes standard seating (limited to 2,000 seats) for the “Leadership in Sports Business” keynote, access to every Super Stage […]
SBC Summit’s Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers, brand leaders and platform specialists from the likes of Meta and Google. Part of the event’s premium Education+ programme, the Academy will bring together senior marketers, platform specialists and brand leaders for hands-on […]
Bruna, InsightPlay.ai’s voice and WhatsApp AI agent created for SBC, will serve as a 24/7 digital concierge for delegates while also supporting selected pre-event attendee journeys. InsightPlay.ai has been named the Official AI Solutions Partner of SBC Summit 2026, deepening its partnership with SBC through the deployment of Bruna, an AI agent designed to support attendees across the […]
