1spin4win, Natali Miankouskaya, Event & Influencer Manager
To begin, could you tell us what United for Impact is, why 1spin4win launched the initiative, and what it aims to achieve?
United for Impact is a charity initiative designed to improve access to specialized healthcare for children in Kenya with cancer and CNS-related conditions. Financial barriers often prevent vulnerable families from seeking professional care at an early stage.
This contributes to late diagnosis and treatment abandonment, leaving the childhood cancer survival rate in Kenya at around 20%, compared with over 80% in many developed countries.
The United for Impact campaign seeks to help address gaps in access to essential pediatric healthcare by mobilizing support for children and families across Kenya. The initiative focuses on raising funds to help cover the costs of diagnosis, treatment, transportation, and other essential healthcare needs.
As part of the campaign, support is being directed to Gertrude’s Children’s Hospital Foundation, the charitable arm of one of Kenya’s leading pediatric healthcare providers. The foundation serves more than 400,000 patients annually through a network of 18 medical centers across the country.
Through United for Impact initiative is positioned as more than a one-off campaign, with a broader focus on promoting responsible and sustainable business practices. It reflects the potential for the iGaming community to contribute to positive social change beyond the industry and support initiatives addressing the needs of vulnerable communities.
Affilka, Focus Gaming News, BGaming, and EvenBet Gaming have joined the United for Impact campaign as supporting partners, contributing donations and backing the initiative’s efforts to support children and families in need of pediatric healthcare assistance.
Many companies want to support charitable causes but face the same questions: how do they choose a reliable foundation, verify its work, understand where the money goes, and ensure the process is properly controlled? How did 1spin4win address these challenges, and why did you choose Gertrude’s Children’s Hospital Foundation as your partner?
The selection of a foundation for the initiative was based on several key considerations, including its established presence, trusted reputation, clear mission, demonstrable impact, and transparent processes. The initiative also required clarity around the foundation’s operations, donation management, and how funds raised through United for Impact would directly benefit children and their families.
Gertrude’s Children’s Hospital Foundation was selected based on its established work in Kenyan pediatric healthcare and its strong reputation within the local community.
However, 1spin4win was not the only side carrying out checks. It was equally important for Gertrude’s Children’s Hospital Foundation to work with an established and proven company, too. As a result, the process involved not only our marketing team but also 1spin4win’s legal department.
Why is 1spin4win inviting the wider iGaming community to join the initiative, and what does a company need to do to become a supporting partner?
The initiative highlights the importance of collective action in addressing challenges within Kenyan pediatric healthcare. While financial contributions remain an important form of support, participating companies can also contribute by raising awareness of the situation and sharing the campaign through their business networks.
The groundwork for the initiative has been completed, including the selection and verification of the foundation, coordination of the process, and implementation of transparency measures. This provides a structured basis for other companies to participate with confidence.
Companies interested in supporting 1spin4win’s United for Impact initiative can explore available participation opportunities and find further information through the United for Impact page.
Gertrude’s Children’s Hospital Foundation, Concepter Muoti, Fundraising Manager at Gertrude’s Hospital Foundation
1. What are the main barriers preventing international companies from supporting pediatric healthcare initiatives in Kenya?
Often it isn’t reluctance, it’s distance and unfamiliarity. International companies want to know exactly where their money goes, and cross-border giving can feel opaque without a trusted local partner on the ground. Many also assume pediatric cancer care in Africa is a government-covered service, when in reality, families frequently pay out of pocket for diagnostics, treatment, and travel.
There’s also a visibility gap: childhood cancer in Kenya rarely makes international headlines, so it competes poorly against more visible global causes for corporate CSR budgets. And practical barriers currency risk, compliance checks, uncertainty about impact reporting can make a company hesitate even when the will to help is genuinely there. Our job is to close that gap in trust and information.
2. What types of care and support can donor contributions help provide to children and their families?
Contributions fund the full journey, not just treatment. That includes diagnosis, imaging, lab tests, biopsies that catch cancer early, when it’s most treatable. It funds chemotherapy, surgery, and access to specialist care that children wouldn’t otherwise receive.
Just as importantly, it supports what happens around treatment: psychosocial counseling for children and parents facing a frightening diagnosis, transport and accommodation for families who travel from rural counties, nutritional support during treatment, and training for nurses and clinicians so specialist care isn’t limited to one facility.
Every shilling is really funding a family’s ability to stay by their child’s side through treatment without being pushed into poverty to do it.
3. How does the Foundation ensure that every donation reaches the children and families who need it most?
We work hand-in-hand with Gertrude’s clinical and community health Promoters, who identify families based on medical need and financial hardship, not who asks loudest or first. Every case is tracked individually through our Kenya Childhood Cancer Program, so funds are allocated to specific children’s treatment plans rather than pooled without oversight.
We publish impact reports for our partners and sponsors showing funds raised against outcomes achieved, and our finances are independently audited annually. Donors sponsoring a specific initiative like this partnership, receive a direct account of what their contribution funded. Accountability isn’t an afterthought for us; it’s what lets us ask companies to trust us with their support in the first place.
