Betting operator 1XBET, a major global online gaming and sports betting company, has released its new commercial in partnership with Paris Saint‑Germain (PSG) ahead of the 2025‑2026 football season. The campaign celebrates the spirit of victory with the message: “Victory is not just something you chase. Sometimes, you open the door and let it in.”
The commercial highlights the shared passion between 1XBET and PSG both driven by ambition, performance, and fan engagement. It showcases dynamic match moments, emotional fan reactions, and the thrill of supporting the world’s best football talent. Viewers are invited to embrace their own victories as the season unfolds.
“We’re delighted to launch this inspiring commercial with Paris Saint‑Germain,” said Mark Wilson, Spokesperson for 1XBET. “Our partnership with PSG represents more than a sponsorship it reflects a shared commitment to fans worldwide who love the game and celebrate every moment of success. This season, we want fans to feel empowered to open the door to their victories on and off the pitch.”
The new campaign includes visually engaging scenes featuring PSG players, iconic stadium energy, and fan‑centric storytelling that captures the excitement of world‑class football. The commercial will be broadcast across digital and social media platforms, allowing supporters to experience the emotion of the game and the thrill that comes with every victory.
In addition to the commercial, 1XBET plans to launch a series of fan engagement activations throughout the season, including interactive social campaigns and exclusive content designed to deepen the connection between fans, the club, and the betting experience. Responsible gaming messaging will also be included to ensure a safe and enjoyable experience for all users. Fans can view the commercial on 1XBET’s official platforms and PSG’s digital channels as the club competes in domestic and international competitions this season.
About 1XBET
Founded in 2007, 1XBET is a global online gaming and betting platform headquartered in Cyprus. Licensed to operate internationally, the company offers a wide range of sports betting and gaming products to millions of users worldwide. 1XBET holds high‑profile partnerships with prominent football clubs and continuously explores innovative ways to engage fans in major sporting events.
About Paris Saint‑Germain
Paris Saint‑Germain (PSG) is one of the world’s leading football clubs, known for its elite roster, competitive achievements, and passionate global fanbase. The team competes in top domestic and international leagues, bringing thrilling football action to supporters around the world.
