HomeEvents22Bet Renews Brand Deal with Khaligraph, Adds Nadia Mukami

22Bet Renews Brand Deal with Khaligraph, Adds Nadia Mukami

In an exciting press conference and cocktail hangout held on January 24, 22Bet joyfully announced the renewal of the brand ambassador deal with the iconic Kenyan rapper Khaligraph Jones.

Simultaneously, the event marked the introduction of the newest member of the 22Bet ambassadorial family, the talented and dynamic Nadia Mukami.

Khaligraph Jones, who has enjoyed a mutually successful and innovative association with 22Bet, expressed his delight at the continued partnership. He stated, “Renewing my contract with 22Bet is not just a continuation of a collaboration; it’s a testament to the shared vision and excitement we bring to fans. I look forward to another chapter of pushing boundaries and creating memorable experiences together.”

Nadia Mukami, the latest addition to the 22Bet family, shared her enthusiasm at the announcement. She said, “Joining 22Bet as a brand ambassador is an honor and an exciting challenge. I believe in the power of entertainment and sports to connect people, and I am thrilled to be part of a brand that understands and embraces this connection.”


Joash Ajuoga, General Manager of 22Bet, expressed confidence in the renewed partnership with Khaligraph Jones and the addition of Nadia Mukami. He stated, “Khaligraph Jones has been an outstanding ambassador for 22Bet, embodying our brand values and connecting with our diverse audience. With Nadia Mukami joining the team, we are confident in the synergy of talent and creativity that will further elevate our brand and engage our users.”

Githinji James, Head of Marketing at 22Bet, echoed Ajuoga’s sentiments, expressing excitement about the fresh energy Nadia Mukami brings to 22Bet. He mentioned, “Her influence in the music industry aligns seamlessly with our commitment to providing a dynamic and entertaining betting experience. Together with Khaligraph Jones, we are poised to set new standards in the industry.”

Wyre, CEO of Bloow and present at the event, commented on the successful collaboration, stating, “Our partnership with 22Bet has been nothing short of extraordinary. Khaligraph Jones’s renewal and the addition of Nadia Mukami reflect the dynamic and innovative spirit of both the brand and the artists. We look forward to creating impactful and memorable experiences for fans in this continued journey.”

The press conference and cocktail hangout celebrated the thriving collaboration between 22Bet, Khaligraph Jones, and now, Nadia Mukami. Fans can anticipate a range of exciting initiatives, promotions, and exclusive content as the partnership unfolds in the coming months.


About 22BET

22Bet is one of the world’s most popular sportsbook and casino sites, especially in Kenya and Africa. The brand offers various pre-match and live betting lines for popular football leagues globally, as well as regional tournaments. It also focuses on sports like basketball, rugby, and eSports.

22Bet has significantly increased its presence in the African region, with Khaligraph joining the family of ambassadors that includes legendary Togolese footballer Emmanuel Adebayor and Brazilian star Julio César. With a focus on responsible gaming, 22Bet has launched several charity events, including recent ones in vulnerable communities in Nairobi.

As 22Bet continues to expand its presence in Kenya, it remains committed to maintaining and upgrading its leading sports betting website.

Aniedi Ekwere
Aniedi Ekwere
Author/Consultant Find More Africa/AA Advisory, We provide betting reviews, thought leadership articles in the emerging markets, business development on products/ platforms in Africa with solid networking relationships with gaming operators in Africa, and Expertise in PR and marketing communication, and iGaming Consulting Services.

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