7777 gaming is kicking off 2026 with a major push into Africa. The company has announced a strategic partnership with BetFounders to strengthen its international growth strategy.

This collaboration aims to expand 7777 gaming’s footprint across key African markets. By working with BetFounders, the company gains a partner with deep regional expertise and a clear understanding of local player needs.

Powering 10+ African Markets

BetFounders currently powers established online casino platforms in over 10 African countries. Their team combines technical know-how with a genuine passion for gaming.

Through this deal, 7777 gaming will distribute its complete portfolio of over 200 titles within the BetFounders ecosystem. This includes: Slots, Instant Win Games (e.g., Mayan Gold), Crash Experiences (e.g., Don’t Crash) and iLottery Products.

Strategic Focus for 2026

Company leadership views Africa as a critical growth region for the year ahead. “Africa is a strategic focus for 7777 gaming as we start 2026,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “We see strong potential across the continent… By partnering with BetFounders, we are able to expand our reach alongside a team that understands local markets.”

Artur Harutyunyan, CEO of BetFounders, echoed this sentiment.

“Working with 7777 gaming is a natural fit for us,” Harutyunyan stated. “Their portfolio combines strong performance with variety and innovation, which is exactly what our operator partners are looking for.”

Building Sustainable Growth

This partnership marks another milestone in 7777 gaming’s ongoing expansion. The company continues to invest in meaningful collaborations that support quality, trust, and long-term development across both regulated and emerging markets.