Premier Bet, one of Africa’s leading gaming operators, is now live with 7777 gaming. This exciting partnership marks another key milestone in our global expansion, bringing our dynamic portfolio of over 150 casino and instant games to millions of players across more than 18 African countries. 7777 gaming will strengthen its presence in high-growth markets such as Mali, Angola, Zimbabwe, Malawi, Cameroon, DR Congo, Tanzania, and Mozambique.
Players across the continent can now enjoy hit titles like Mayan Gold, Crazy 100 Bucks, Thracian Treasures, Lion Multi Roar, Plinko Party, and Devil’s Deal Soul for Sale, along with many more games that blend rich storytelling, unique mechanics, and local relevance.
“We are excited to see our portfolio go live with such a well-established and widely recognized brand like Premier Bet,” said Larisa Karaboycheva, Partnership Manager at 7777 gaming. “Africa is a high-potential market, and we believe our games will resonate well with the local audience thanks to their dynamic gameplay and mobile-first design. This partnership marks a significant step in our global expansion and underlines our commitment to delivering next-gen entertainment to emerging markets.”
Premier Bet, launched in 1997, has grown into a household name across Africa, offering a robust suite of gaming products including sports betting (pre-match and live), virtual sports, online casino games, lottery, and instant games. Known for its extensive market coverage and commitment to innovation, Premier Bet & Partners continues to enhance the player experience through strategic partnerships.
“We are always looking for partners that bring added value to our players,“ said Karen Hope, COO at Premier Bet. “7777 gaming’s content offers a fresh and exciting experience that perfectly complements our portfolio. We are confident that their games will be a big hit across our markets.”
This partnership further cements 7777 gaming’s position as a rising force in the global gaming landscape as it continues to form strategic alliances with tier-one operators around the world.
