The Loterie Nationale de Côte d’Ivoire (LONACI) has continued its nationwide TIR GROUPÉ outreach campaign with the third stage of the initiative held in San Pedro, reinforcing its commitment to bringing lottery products and services closer to local communities.
The campaign, which took place on Thursday, July 23, 2026, was led by Mr. Khalil Coulibaly and combined stakeholder engagement with community-focused promotional activities designed to strengthen LONACI’s presence in the region.
The San Pedro programme began with a series of courtesy visits to key administrative and security officials.
The LONACI delegation met with the Regional Prefect, the Police Prefect, and the Secretary General of the San Pedro Town Hall to discuss the institution’s activities and reinforce its relationship with local authorities.
During the visits, LONACI presented commemorative branded gifts to the officials as a gesture of appreciation and a symbol of its ongoing collaboration with public institutions.
Following the official meetings, LONACI launched commercial and promotional activities at the Camp Eaux et Forêt Market, where residents were introduced to the company’s lottery products and services in a lively and interactive environment.
The event featured awareness campaigns and entertainment activities aimed at increasing public knowledge of LONACI’s offerings while encouraging greater community engagement.
LONACI confirmed that the outreach programme would continue on Friday, July 24, 2026, with additional activities scheduled in Bardo and Ado Square.
The second day of the campaign includes visits by street promoters, local entertainment programmes, and tours of LONACI retail outlets across the city. The initiative is intended to enhance the visibility of the national lottery while bringing its products and services closer to residents.
The TIR GROUPÉ campaign forms part of LONACI’s broader strategy to strengthen customer engagement and expand awareness of its products across Côte d’Ivoire.
By combining community outreach with partnerships involving local authorities, LONACI aims to improve accessibility, reinforce public confidence, and promote responsible participation in its lottery offerings throughout the country.
