LONACI (Loterie Nationale de Côte d’Ivoire) has officially launched its nationwide Tiré Group Tour, a major promotional campaign designed to increase public awareness of its products, strengthen customer engagement, and reinforce its presence across Côte d’Ivoire.

The nationwide initiative officially commenced on Friday, July 17, 2026, in the western city of Man, marking the beginning of a month-long field operation that will bring LONACI closer to communities and customers throughout the country.

Led by Mr. Khalil Coulibaly, Zone Supervisor, the campaign brings together multidisciplinary teams from the Sales and Network Management Department, Marketing Department, Customer Experience Department, and the Institutional Communication and Audiovisual Production Department.

The coordinated effort reflects LONACI’s commitment to delivering a unified customer experience while showcasing the full range of products and services offered by the national lottery. Running from July 17 to August 12, 2026, the caravan will visit every city hosting an LONACI agency.

Throughout the tour, residents will have the opportunity to learn more about the lottery operator’s product portfolio, participate in promotional activities, interact directly with LONACI representatives, and receive information about responsible participation and customer services.

The campaign also aims to strengthen relationships with existing players while introducing LONACI’s offerings to new audiences, reinforcing the company’s customer-centric approach and expanding the visibility of its nationwide retail network.

By taking its promotional activities directly to local communities, LONACI seeks to improve customer engagement, enhance brand awareness, and showcase the diversity of its lottery products while encouraging responsible gaming practices.

The nationwide tour forms part of LONACI’s broader strategy to modernize its operations, improve customer experience, and maintain its position as Côte d’Ivoire’s leading lottery operator. Through continued investment in customer outreach, innovation, and community engagement, the organization aims to further strengthen public confidence in its products and services.

With the launch of the Tiré Group Tour, LONACI reaffirms its commitment to staying close to its customers, promoting the richness of its product portfolio, and consolidating its leadership in Côte d’Ivoire’s lottery market through innovation, accessibility, and responsible gaming.