ESA Gaming has propelled its global expansion plans after signing a significant distribution agreement with Kiron Interactive.
Utilising Kiron’s expansive reach, the provider can now take its suite of EasySwipe™ content live across numerous regulated markets,
including popular titles such as Goal Mine, Pirate Mine and FruitStaxx.
The partnership will enable Kiron, the specialist supplier of virtual sports and numbers games,
to further bolster its product offering with ESA Gaming’s array of non-traditional content that’s designed to boost cross-sell capabilities and sit seamlessly in the space between sports betting and casino, without cannibalisation.
ESA Gaming has gained traction across a number of jurisdictions in recent months, introducing its unique offering to players across Europe, Africa and LatAm.
Thomas Smallwood, Head of Marketing at ESA Gaming, said:
“Kiron has a phenomenal reach in key target jurisdictions for us, and we’re delighted to be collaborating with them to introduce our portfolio to their partners.
“We’re confident that our EasySwipe™ titles can add real value alongside Kiron’s award-winning offering and look forward to providing new player experiences across the globe.”
Steven Spartinos, Co-CEO at Kiron Interactive, said:
“Our established virtual sports and numbers offering continues to excel, being an attractive alternative to traditional sports betting.
ESA Gaming’s EasySwipe™ portfolio offers a similar appeal to players looking for quick-resolution alternative betting experiences.
“We’re expanding the number of partners who are leveraging our experience and insight, and this agreement with ESA Gaming has huge positives for both parties.
We’re excited for what the future holds for us both globally.”
About ESA Gaming
Established in 2009, ESA Gaming is a boutique independent provider of high performing gaming products.
Known for its content aggregator and poker, ESA Gaming has switched its focus to mobile in more recent times.
EasySwipe™ is a lightweight HTML5 mobile-first game family that integrates seamlessly into sportsbooks allowing users to enjoy the best quality casino games without disrupting the sports betting experience.
The games’ proven cross-selling capacity, without cannibalisation, helps sportsbooks to prolong brand loyalty and add revenue.
ESA Gaming – SIMPLE. FAST. MOBILE.
About Kiron Interactive
Kiron Interactive is where amazing happens.
A global technology and software company that leverages its love of the game to specialise in the development and supply of market-leading virtual sports and numbers games.
Established in 2001, Kiron embraces the ethos of ‘impossible is nothing’ to drive ongoing innovation and industry excellence,
delivering state-of-the-art products and robust betting solutions to premier online and retail gaming operators, casinos and lotteries in regulated markets around the world.
Kiron’s suite of premier products developed to offer a competitive advantage, using the most advanced gaming and animation technologies so that its 51-strong virtual games portfolio is the largest and most differentiated in the industry.
With 200 international clients across five continents, Kiron holds licenses and certifications with various authorities across territories.
Kiron’s long-standing success built on its ability to deliver an unparalleled, passion-first experience to form strategic partnerships with customers, by putting people at the heart of what they do.
Kiron, awarded the prestigious title of EGR B2B Best Virtual Sports Supplier in 2021, a title they successfully retained at the EGR B2B Awards in 2022 and are among a number of industry awards amassed over the years.
