In a recent press statement, Ntoudi Mouyelo, the Chief Commercial Officer of the betting brand betPawa, highlighted the company’s dedication to supporting the creative industry as a vital part of its contribution to economic growth.
betPawa proudly sponsored the Trace Festival, a prestigious event that brought together thousands of attendees and hundreds of artists from across Africa from October 20 to 22.
Mouyelo emphasized that when betPawa sponsors events like the Trace Festival, the primary focus is on the artists and their creative endeavors.
He stated, “One of the best ways to support the economy is to invest in the creative industry.”
During the Trace Festival, betPawa also extended its support to popular Cameroonian artists Maahlox Le Vibeur, Koppo, and Mani Bella, renowned for their hit song ‘Les Gros Ways.’
This partnership provided these artists with a global platform to present their music, which carries an important message of responsible betting.
Mouyelo underscored the company’s commitment to collaboration, saying, “It is 50-50, you need to come to us with ideas that make sense to us and to you.”
This approach reflects betPawa’s commitment to supporting both the creative industry and the community.
The Trace Festival, held at BK Arena in Kigali, Rwanda, was a significant event that marked Trace’s 20th anniversary.
The festival featured a three-hour live televised music ceremony, a two-day cultural festival designed to empower music creators and fans, an awards tour, and screenings in various parts of the world, including Africa, Europe, the USA, the UK, Brazil, the Indian Ocean, and the Caribbean.
BetPawa’s dedication goes beyond traditional betting. The company is actively seeking partnerships that not only promote its business but also contribute to community development and the growth of local enterprises.
About betPawa: betPawa is a mobile sports gaming brand established in 2017 and currently operates in 11 countries across Africa.
Known for its support of sports and music, betPawa also runs campaigns like the Dream Maker, which aims to give back to communities by helping individuals achieve their big dreams.
The brand betPawa is owned by Mchezo, a company headquartered in Kigali, Rwanda.
BetPawa’s commitment to the creative industry and community development exemplifies a refreshing approach to corporate responsibility and community engagement.
Through its partnerships and support, the company is making a significant impact on the cultural and economic landscape of the regions it operates in.
