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Pragmatic Play partners with Betfounders in Africa

Leading iGaming content supplier, Pragmatic Play, has strengthened its presence in Africa by entering into a partnership with major online casino platform, Betfounders. The collaboration will see Pragmatic Play’s comprehensive portfolio of Slots, Live Casino, and Virtual Sport content integrated with the platform, granting operator partners access to an impressive array of award-winning games. Popular titles like Sweet Bonanza, Gates of Olympus, and Sugar Rush will be among the offerings available.

This strategic alliance further reinforces Pragmatic Play’s expansion in Africa, particularly in targeted markets such as Kenya, Tanzania, Uganda, and Ghana, among others. The partnership with Betfounders follows a series of successful ventures for Pragmatic Play on the continent, as the company continues to extend its reach across Africa.

Rami Abi Ramia, VP of Africa at ARRISE Powering Pragmatic Play, expressed the provider’s commitment to partnering with ambitious brands in Africa, highlighting the significance of this particular deal. He emphasized that Betfounders partners will benefit from Pragmatic Play’s exceptional multi-product portfolio, indicating confidence in the integrated content enhancing their casino brands.

Artur Harutyunyan, CEO at Betfounders, praised the diverse appeal of Pragmatic Play’s multi-product offering, as it caters to players from various demographics. Harutyunyan expressed confidence that the partnership would drive growth in Africa for both Betfounders and Pragmatic Play, enabling their partners to deliver exceptional content to customers.

Pragmatic Play is known for its impressive production rate, releasing up to eight new online slot titles per month. Moreover, the company provides Live Casino and Bingo games as part of its multi-product portfolio, all accessible through a single API.

This partnership between Pragmatic Play and Betfounders is expected to have a significant impact on the African iGaming market, bringing a wealth of high-quality content to players and fostering growth opportunities for both companies in the region.

Aniedi Ekwere
Aniedi Ekwere
Author/Consultant Find More Africa/AA Advisory, We provide betting reviews, thought leadership articles in the emerging markets, business development on products/ platforms in Africa with solid networking relationships with gaming operators in Africa, and Expertise in PR and marketing communication, and iGaming Consulting Services.

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