SIS, a leading supplier of betting products and services, has announced a new agreement with Bitville Gaming to deliver its premium content to sportsbooks in regulated markets across Africa.
The deal covers a wide range of SIS products, including over 65,000 annual horse and greyhound racing events, as well as the company’s Competitive Gaming products featuring eBasketball and eSoccer. Additionally, the agreement includes SIS’s popular Numbers draws, such as the original 49’s live draw, with fixed odds betting on the live numbers draws.
To facilitate a smooth integration, SIS and Bitville Gaming have collaborated to develop region-specific iframes for the betting content, providing operators with a clean, attractive, and engaging front-end experience.
“We have made great strides recently in the African market, and this is a deal that will help us to supercharge our progress across regulated markets,” said Joe Andrews, Head of Sales – Africa at SIS. “Bitville Gaming has great reach, and in taking all of our products, we believe we can serve its operator partners with compelling, 24/7 entertainment.”
Bitville Gaming is a leading B2B provider of retail and online betting solutions, including a large selection of state lotteries. The company’s CEO, Andrew von Hoesslin, expressed excitement about the new partnership.
“We are always looking for new products to offer to our operator partners, and the portfolio provided by SIS is full of richly engaging products,” said von Hoesslin. “From racing to competitive gaming and live numbers draws, this agreement enables us to give operators and their players a range of entertainment options that are proven to appeal to African audiences.”
The new agreement is expected to significantly enhance the reach of SIS’s offerings across the African continent, providing a diverse array of betting content and experiences to customers in regulated markets.
