BetKing, a leading gaming company, has officially launched its first localized casino game, “Danfo Lagos.” Inspired by the iconic “Danfo” buses that serve as the primary mode of transportation for Lagos commuters, the game aims to capture the vibrant spirit and resilience of Lagosians.
The launch of Danfo Lagos comes after a successful soft launch on October 30, during which the game quickly rose to the Top 5 casino games on the BetKing platform within just two days. “It’s a privilege to represent the hustle spirit of Lagos through this game,” said a BetKing spokesperson. “We hope that Lagos customers feel represented, while non-Lagosians can experience a taste of life and commuting in Lagos.”
To celebrate the official launch, BetKing kicked off an extensive marketing campaign across Nigeria on November 1. As part of this initiative, BetKing-branded Danfo buses will be seen traversing major routes in Lagos, enhancing visibility for the game. The campaign will also include lamp pole advertisements, digital media promotions, and social media campaigns running for the entire month.
On November 5 and 6, BetKing will offer free rides on branded Danfo buses to Lagosians along key routes, including Ikorodu, Ikeja, Iyana-ipaja, and Ojuelegba. Passengers will not only enjoy complimentary rides but will also receive exclusive Danfo Lagos T-shirts featuring QR codes that link directly to the game. Additionally, riders will have the opportunity to meet and travel alongside popular influencers.
BetKing expressed gratitude to its dedicated team for their efforts in bringing the Danfo Lagos game to life, reflecting the company’s commitment to creating engaging and culturally relevant gaming experiences.
Players can try out Danfo Lagos today on the BetKing website or app.
