The Betika Na Community has officially partnered with Athletics Kenya to sponsor The Betika Road to Tokyo initiative. This partnership aims to support Kenyan athletes as they prepare for the upcoming World Championships in Tokyo.
The sponsorship kicks off with an ongoing cross-country series and will extend to track and field events, showcasing a commitment to nurturing talent in the country. As part of this initiative, Betika has allocated Ksh 15 million in prize money, which will be distributed directly to the athletes.
This significant investment underscores Betika’s dedication to empowering athletes and enhancing Kenya’s reputation on the global sports stage. As the competition heats up, fans are encouraged to show their support and appreciation for the athletes representing Kenya.
