SIS (Sports Information Services) is excited to announce an exclusive agreement with Betway to create and launch two additional 49’s live draws specifically for the South African market.
This landmark partnership marks the first time SIS has delivered additional 49’s live draws for a partner, showcasing the impressive global popularity of the fixed odds live draws product. With this expansion, there are now 330,000 live draws delivered to operators annually, including the successful 39’s and Fast 15’s formats.
The new 49’s draws will occur at 11:49 AM and 4:49 PM in the UK (BST), translating to 12:49 PM and 5:49 PM in South Africa (SAST). All draws will be produced from SIS’s UK studios as a high-integrity, end-to-end product.
Operating for over 29 years, SIS-owned 49’s is the original and leading fixed-odds live numbers product. Over its celebrated history, the product has expanded to include additional live draw formats such as 39’s and Fast 15’s, maintaining a simple yet entertaining format that offers high-churn opportunities with improved odds for customers.
The evolution of SIS’s live numbers offerings aligns with varying customer preferences and continues to drive growth, with the low stake, high win potential model proving popular with players across Africa.
Joe Andrews, Head of Sales across Africa at SIS, stated: “South Africa is a market where our comprehensive live numbers offering continues to thrive. With Betway as a commanding figure across the continent, we are thrilled to launch this unprecedented partnership and are confident the expanded 49’s draws will resonate strongly with players in South Africa and beyond.”
Jess Mills, Head of Product Proposition at SIS, added: “Widening our offering to partners is always important to us. The exclusive partnership with Betway for two additional daily draws will significantly enhance engagement. This product has proven to be a performer in Africa, and I am sure players will welcome this unique enhancement.”
Craig Osborn, Betway Africa’s Senior Product Manager, remarked: “Our agreement with SIS aims to provide our customers with a bespoke, branded experience of a product we know consistently performs across Africa. We are excited to fully align with a product that has such a rich history.”
