John Bamidele

Safe Gambling Starts Before the Damage is Done

The African gaming industry has a dangerous habit: reacting to gambling harm only after lives, finances and reputations have already...

BY John Bamidele
June 15, 2026
0 Comments

Experts

Sponsorship Without Strategy Is Just Expensive Noise

Across Africa gaming, fintech and telecom and betting sectors, companies are pouring millions into sponsorship while achieving almost nothing measurable....

BY John Bamidele
June 15, 2026
0 Comments

Experts

The UK Gambling Model: Are Africa Regulators Keeping Tab?

The decision by the UK Gambling Commission to create a dedicated unit focused on illegal gambling is not just another...

BY John Bamidele
June 11, 2026
0 Comments

Soccer player kicks a ball beside a smartphone showing a betting app, with a glowing outlined Africa map and a cheering fan amid neon trails.

Experts

How Betway and Hollywoodbets are Redefining African iGaming

In Africa gaming, few executives command as much influence as Lawrence Michel, the chairman of Betway Africa and Owen Heffer,...

BY John Bamidele
June 10, 2026
0 Comments

Experts

When Sports Betting Product Prioritize Addiction Over Value

African sports betting operators no longer merely market product. They engineer behavior. What began as simple football promotions and sign-up...

BY John Bamidele
June 9, 2026
5 Comments

Experts

World Cup Marketing Playbook for Betting Executives: How to Win...

The FIFA World Cup is not a marketing campaign platform. It is a stress test of every betting brand’s intelligence,...

BY John Bamidele
June 9, 2026
0 Comments

SiGMA Africa Faces Uncertainty Amid South Africa Xenophobic Attack

Experts

SiGMA Africa 2027 Faces Uncertainty Amid South Africa Xenophobic Attack

Reports of xenophobic violence in parts of South Africa have raised concerns over safety, investor confidence, and the future of...

BY John Bamidele
June 8, 2026
0 Comments

Bearded man in a dark suit with a white shirt, arms crossed in a studio portrait against a dark background.

Interviews

If You Want Durability in Africa, Enter with Execution, Ethics...

Emiliano Sanchez, Chief commercial officer at Mancala Gaming sits at the center of one of the most competitive segments in...

BY John Bamidele
June 8, 2026
0 Comments

Experts

The Business Case for ESports Betting in Africa

The global betting industry already understands something many African operators are still struggling to accept: the next generation of bettors...

BY John Bamidele
June 4, 2026
0 Comments

Close-up of a hand placing a heart-shaped cutout on a wooden block beside poker chips and cards at a casino-style table.

Experts

Retention is No Longer Enough: The Rise of Value –...

Retention used to be the gold standard in iGaming. Keep the players. Stop them from leaving. Stretch their lifetime value....

BY John Bamidele
June 3, 2026
0 Comments

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About Author

103

Articles Published

Safe Gambling Starts Before the Damage is Done

Sponsorship Without Strategy Is Just Expensive Noise

The UK Gambling Model: Are Africa Regulators Keeping Tab?

How Betway and Hollywoodbets are Redefining African iGaming

When Sports Betting Product Prioritize Addiction Over Value

World Cup Marketing Playbook for Betting Executives: How to Win...

SiGMA Africa 2027 Faces Uncertainty Amid South Africa Xenophobic Attack

If You Want Durability in Africa, Enter with Execution, Ethics...

The Business Case for ESports Betting in Africa

Retention is No Longer Enough: The Rise of Value –...

MultiChoice (DSTV) Owner Experiences Developing Takeover

Status of Angola Gambling Industry

Gambling History In Tanzania

Lottery fund’s CSR Impacting Health, Education Sports Sector

SBC Strengthens Global Regulatory Engagement with New Advisory Board

LONACI Foundation Invests in Housing and School Infrastructure in Côte d’Ivoire

SportyBet Named Official Betting Partner of Nairobi United FC

SBC Strengthens Global Regulatory Engagement with New Advisory Board

LONACI Foundation Invests in Housing and School Infrastructure in Côte

SportyBet Named Official Betting Partner of Nairobi United FC

Super Group Growth Gains Momentum in Nigeria and Mozambique