Betting company Bandabets has launched its Everyday Cashback initiative in Malawi, less than a month after entering the market, as it seeks to strengthen customer engagement and reward player activity.

The new initiative offers cashback to both winning and losing customers, providing eligible players with an additional benefit based on their activity on the platform.

Customers who make deposits can unlock higher cashback percentages, while the cashback process is fully automatic. Players are not required to register separately or opt in to participate.

Eligible cashback is credited to customers on the following day in the form of non-withdrawable bonus cash. The bonus remains valid for 48 hours, during which customers can use it to place bets. Any winnings generated from bets placed using the cashback become withdrawable.

Bandabets said the initiative is designed to increase customer engagement while giving players another opportunity to participate on its platform.

The Everyday Cashback launch comes shortly after Bandabets entered the Malawian market, adding the country to its growing African presence. The company currently operates across several African markets, including Kenya, Uganda, Zambia and Malawi.