Bet365 Partners, Clever Advertising, and Flashscore were among the winners at the first-ever Affiliate Leaders Awards, celebrating the innovators in the global betting and iGaming affiliate industry.
The ceremony took place on Wednesday, September 17, at Lisbon MEO Arena. Hosted by renowned sports presenter Alison Bender, the event recognized the achievements of 500 industry professionals by awarding 23 honors.
Rasmus Sojmark, CEO and founder of SBC, expressed his excitement about the event, stating,
“Our events have always highlighted the crucial role the affiliate ecosystem plays in the industry. After launching the Affiliate Leaders Summit last year, it felt right to introduce a dedicated awards ceremony. This evening’s awards were a tremendous success, and I congratulate all the winners on their well-deserved victories.”
Nominees were chosen by an independent panel of judges from a pool of entrants, and winners were determined through a vote by industry peers. This ensured that the public had a say in recognizing deserving individuals and companies.
Key Winners
Clever Advertising was one of the night’s biggest winners, taking home two awards:
- Affiliate Product Innovation
- Affiliate Employer of the Year
Other notable winners included:
- Flashscore: Sports Affiliate of the Year
- Game Lounge: Casino Affiliate of the Year
- Gentoo Media: Affiliate Campaign of the Year
Operator Awards
In operator categories:
- Bet365 Partners: Best Affiliate Programme
- 7StarsPartners: Affiliate Programme of the Year (Large)
- Vegas Legends: Affiliate Programme of the Year (Medium/Small)
Additional recognitions included:
- Boomerang Partners: Social Media Campaign of the Year
- Pin-Up Partners: Affiliate & Digital Marketing Campaign of the Year
Individual Awards
The event also honored outstanding individuals in the industry:
- Alina Famenok (CEO, Already Media): Affiliate Leader of the Year
- Jesper Søgaard & Christian Kirk Rasmussen (Co-founders, Better Collective): Affiliate Leader of the Year (shared)
- Anna Arakelyan (Websa Ltd): Affiliate Account/Community Manager of the Year
- Anna Maria Baccaro (Hub Affiliations): Affiliate Content Manager of the Year
- Kristine Sakoyan (VBET): Affiliate Content Manager of the Year
Supplier Awards
In supplier categories:
- Affigates: Affiliate Technology of the Year
- 1spin4win: Casino Title of the Year
- ControlF5: Marketing Agency of the Year
- RavenTrack: Affiliate Management Platform of the Year
Sojmark concluded, “I extend a huge thank you to our headline sponsors: Blockbuster Partners, Vegas Legends, and VBET, as well as our premium sponsors bet365, Clever Advertising, SAP, and Wunderino. Their support was crucial in making this celebration possible.”
Who were the distinguished individuals honored at the event?
Alina Famenok was named Affiliate Leader of the Year, while Jesper Søgaard and Christian Kirk Rasmussen shared the same honor as Co-founders of Better Collective. Other individual awards went to Anna Arakelyan, Anna Maria Baccaro, and Kristine Sakoyan for their contributions in various managerial roles.
What operator programs and campaigns received awards?
Bet365 Partners was recognized as the Best Affiliate Programme, 7StarsPartners received the Affiliate Programme of the Year (Large), and Vegas Legends was awarded Affiliate Programme of the Year (Medium/Small). Additional recognitions went to Boomerang Partners and Pin-Up Partners for their campaigns.
Which companies were among the main winners at the event?
Clever Advertising was a major winner, receiving two awards. Other notable winners included Flashscore, Game Lounge, and Gentoo Media, in various categories related to sports, casino, and campaign marketing.
How were the winners of the Affiliate Leaders Awards selected?
Nominees were chosen by an independent panel of judges from a pool of entrants, and winners were decided through votes cast by industry peers, ensuring a fair recognition process.
What is the Affiliate Leaders Awards and what was its significance?
The Affiliate Leaders Awards was a ceremony celebrating innovative achievements in the global betting and iGaming affiliate industry. It was the first event of its kind, highlighting the role of the affiliate ecosystem and recognizing industry professionals and companies for their contributions.
