Betclic Group, a leading global online gaming and sports betting operator, is proud to announce the renewal of its strategic partnership with the Ultimate Fighting Championship (UFC), extending the collaboration through December 2028. This long-term extension underscores Betclic’s commitment to delivering enhanced sports betting experiences and deeper engagement for combat sports fans worldwide.
“We’re thrilled to continue our partnership with the UFC,” said Julien Brun, CEO of Betclic Group. “The UFC represents elite competition and global sporting passion and values that align closely with Betclic’s mission. Together, we’ll bring fans closer to the action with innovative betting experiences and engaging fan initiatives.”
Since the start of the partnership, Betclic has offered fans exclusive content, competitive betting markets, and promotional campaigns designed to heighten excitement around UFC events. With this renewed agreement, Betclic’s brand will continue to feature prominently across UFC events, broadcasts, and digital platforms, strengthening its connection with fight sports enthusiasts.
The extension also allows Betclic to launch new initiatives, including fan-focused competitions, interactive experiences, and affiliate campaigns aimed at enhancing engagement and rewarding loyal supporters. “We remain committed to responsible gaming and creating value for both our customers and partners,” Brun added. “This renewal with the UFC supports our vision of delivering premium entertainment experiences while expanding Betclic’s global presence.”
About Betclic Group
Founded in 2005, Betclic Group is a leading online gaming and sports betting operator, offering sports betting, casino games, poker, and interactive gaming experiences. Operating in multiple regulated markets across Europe and Africa, Betclic is dedicated to providing safe, responsible, and enjoyable entertainment while building strong global partnerships.
About UFC
The Ultimate Fighting Championship (UFC) is the world’s premier mixed martial arts (MMA) organization, featuring top-ranked athletes competing in events across the globe. UFC delivers high-quality competitive matchups and connects with millions of fans through live events and worldwide broadcasting.
