BetKing has unveiled its exciting new casino crash game, JJ BallX, developed in collaboration with former Nigerian international footballer Jay-Jay Okocha. The street football-themed game infuses the vibrant spirit of Nigerian urban culture into its design, promising a fresh and engaging experience for both gaming enthusiasts and football fans.
The launch event, held on Tuesday at BetKing’s Astroturf venue, was a dynamic celebration of sport and culture. The atmosphere was charged with energy as brand ambassadors, including Jay-Jay Okocha, acclaimed actor Tobi Bakare, and the charismatic comedian Mr. Shaggy, graced the occasion.
To mark the debut of JJ BallX, BetKing announced an enticing ₦5 million promotional campaign running from May 6 to June 6, 2025. As part of this promotion, 50 participants will be randomly selected to receive ₦100,000 cashback each. To be eligible, players must place a cumulative stake of ₦5,000 on the JJ BallX game during the promotional period—terms and conditions apply.
During the event, Okocha expressed his passion for the project: “JJ BallX is a celebration of the vibrancy and talent inherent in street football—a cause that is very close to my heart. By setting this record, we aim to unite thousands of people around our shared passion for the beautiful game, creating an unforgettable moment in football history.”
BetKing’s Head of Marketing, Nengi Akinola, emphasized that the launch is more than just a game release—it’s the start of a movement. She stated, “Today, we are not simply launching a game; we are igniting a movement. JJ BallX is about connecting with our culture, celebrating our heroes, and making history together. We’re honored to partner with Jay-Jay Okocha on this venture and cannot wait to see thousands of fans coming together for this incredible event.”
Designed to encapsulate the essence of Nigeria’s street football culture, JJ BallX features visuals inspired by local street scenes and centers around a character named “JJ,” modeled after Okocha. The game is crafted to provide players with an engaging and relatable experience that mirrors the energy of street football.
Further amplifying the excitement, BetKing has announced plans to attempt a Guinness World Record in June 2025 for the highest number of people keeping a football in the air simultaneously. This record-breaking event, led by Okocha, is expected to draw around 2,000 participants, underscoring the company’s commitment to celebrating local culture and uniting fans through sport.
With its innovative blend of digital gaming and the raw energy of street football culture, JJ BallX is poised to set new standards in sports entertainment. BetKing continues to push boundaries, creating experiences that not only entertain but also resonate deeply with fans and celebrate the rich cultural heritage of Nigeria.
