BetKing, a leading sports betting and entertainment brand, is proud to announce the successful completion of its 2025 employee-led Corporate Social Responsibility [CSR] initiative, BetKing Cares, themed “Month of Good.” This month-long campaign, held from May 17th to June 17th, provided essential support in healthcare, nutrition, and maternal wellbeing to communities across Lagos, Osun, Abia, and Bayelsa states.
This year, the initiative expanded its reach by deploying mobile clinics to underserved areas. These mobile health units offered on-the-spot medical consultations, screenings, and treatments, ensuring access to quality healthcare in hard-to-reach locations.
A major focus of the 2025 campaign was maternal health. At the Iga Idungaran Primary Health Centre in Adeniji, Lagos Island, and other primary health centers (PHCs) across the states, over 500 pregnant women received prenatal care, essential medications, nutritional support, and hygiene kits, helping to reduce maternal risks and improve outcomes.
The Month of Good also included comprehensive medical outreach programs, such as malaria testing, blood pressure checks, eye screenings, and health education sessions. These initiatives were conducted in partnership with local agents and healthcare workers, providing free medications to those in need.
Through the Food Drive, BetKing employees distributed food packs to thousands of families, and pre-loved clothes donated by staff were shared with vulnerable individuals, reinforcing the company’s community-first philosophy.
Reflecting on the campaign, Gossy Ukanwoke, CEO of BetKing, stated: “At BetKing, our impact goes beyond business. We are committed to serving our communities and empowering those who need it most. The ‘Month of Good’ reflects our values—providing real help, creating access, and improving lives.”
Since its inception, the BetKing Cares initiative has positively impacted over 40 communities across Nigeria’s six geopolitical zones, reaching millions through health, education, and community development programs.
BetKing remains dedicated to redefining sports entertainment in Africa while making sustainable, human-centered investments in the communities it serves.
