BetMakers Technology Group (ASX: BET) is excited to announce the successful launch of its RaceBook+ embedded racing solution in partnership with SportyBet in South Africa. This launch represents a significant advancement in providing a modern, integrated racing experience to one of Africa’s fastest-growing betting platforms.
RaceBook+ is designed to seamlessly integrate within an operator’s existing sportsbook environment. It offers a comprehensive racing experience that includes fixed odds and tote betting, live pricing, and detailed form and data, all within a familiar sportsbook interface. This results in a native, content-rich experience that enhances user engagement and wagering turnover while maintaining a consistent user journey across SportyBet’s ecosystem.
“SportyBet is a leading force in digital wagering innovation, and we are proud to deliver RaceBook+ as part of their growth strategy,” said Lucas Hopkins, Head of Commercial at BetMakers. “Our embedded solution allows operators to access premium racing content without disrupting their core sportsbook experience, providing punters with the best of both worlds.”
Scott Ferguson, Senior Product Manager at SportyBet, remarked, “Partnering with BetMakers enables us to deliver a best-in-class racing experience that fits seamlessly within our existing sportsbook. RaceBook+ gives our customers access to world-class racing data and betting options while preserving the fast, intuitive interface that SportyBet users know and trust.”
RaceBook+ leverages BetMakers’ global racing data network, providing real-time odds and insights from hundreds of racetracks worldwide. Its modular design allows operators to customize layouts, markets, and content feeds to suit regional preferences, ensuring flexibility and scalability as they expand into new territories.
This partnership further strengthens BetMakers’ presence in the African market and demonstrates the company’s commitment to powering innovative, localized wagering experiences through cutting-edge technology.
