Betway, a renowned global online betting and gaming brand, has announced a partnership with ALT Sports Data (ASD) to become an official sports betting operator. This strategic move aims to tap into the passionate fanbases of premier alternative sports properties and engage new customers.
Through this collaboration, Betway gains access to real-time dynamic data from a diverse sports portfolio, including leagues such as the World Surf League (WSL), Professional Bull Riding (PBR), Formula Drift, and Major Arena Soccer League (MASL).
The partnership will utilize ASD’s expertise and affiliate platform to reach and educate new players, expand Betway’s market presence through on-site activations, and create and distribute relevant content.
ALT Sports Data, with a viewership of 83 million in the United States, leverages data to expand the Total Addressable Market (TAM) of the sports betting industry.
The company boasts an exclusive alternative sports data rights portfolio and employs proprietary software, a dedicated trading team, and a media platform to engage prospective sports bettors interested in alternative sports.
Mike Addonizio, Vice President of Marketing at Betway, expressed excitement about the partnership, highlighting the growing demand for alternative sports.
He stated that the collaboration with ALT Sports Data will enhance the Betway experience by offering players additional avenues to immerse themselves in the product.
Joe Dunnigan, Founder and CEO of ALT Sports Data, expressed pride in partnering with Betway, a global leader that shares their commitment to innovation and excellence.
He emphasized that the collaboration represents a significant moment for ALT Sports Data as they bring real-time dynamic odds, pricing data, and unique betting markets to the forefront of the alternative sports landscape.
By combining Betway’s market reach with ALT Sports Data’s comprehensive official league rights portfolio, they aim to surpass the expectations of passionate fans in the alternative sports community.
This partnership between Betway and ALT Sports Data opens up new opportunities for both companies to capitalize on the growing popularity of alternative sports and provide an enhanced betting experience for sports enthusiasts worldwide.
