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When Sports Betting Product Prioritize Addiction Over Value

African sports betting operators no longer merely market product. They engineer behavior. What began as simple football promotions and sign-up...

BY John Bamidele
June 9, 2026
5 Comments

Experts

World Cup Marketing Playbook for Betting Executives: How to Win...

The FIFA World Cup is not a marketing campaign platform. It is a stress test of every betting brand’s intelligence,...

BY John Bamidele
June 9, 2026
0 Comment

SiGMA Africa Faces Uncertainty Amid South Africa Xenophobic Attack

Experts

SiGMA Africa 2027 Faces Uncertainty Amid South Africa Xenophobic Attack

Reports of xenophobic violence in parts of South Africa have raised concerns over safety, investor confidence, and the future of...

BY John Bamidele
June 8, 2026
0 Comment

Experts

The Business Case for ESports Betting in Africa

The global betting industry already understands something many African operators are still struggling to accept: the next generation of bettors...

BY John Bamidele
June 4, 2026
0 Comment

Close-up of a hand placing a heart-shaped cutout on a wooden block beside poker chips and cards at a casino-style table.

Experts

Retention is No Longer Enough: The Rise of Value –...

Retention used to be the gold standard in iGaming. Keep the players. Stop them from leaving. Stretch their lifetime value....

BY John Bamidele
June 3, 2026
0 Comment

Experts

The Men Behind the Money-How Commercial Directors Control iGaming Empires

The public sees the glamour of iGaming, the sponsorships and the football partnerships. The flashy campaigns. The celebrity ambassadors. The...

BY John Bamidele
June 1, 2026
0 Comment

Booming Games on Africa’s Next Phase of iGaming Growth

Experts

Kenya iGaming Market: Local Partnerships, Regulation, and Real Growth Drivers

The Kenya iGaming Market continues to attract global attention, but industry leaders warn that success in the market is far...

BY Aniedi Ekwere
June 1, 2026
0 Comment

Promo image of a smartphone displaying a betting app with coins, dice, and chips raining over a baseball stadium.

Experts

Who Really Builds Winning Gambling Product?Understanding Product Leadership in iGaming

Most African Gambling operators spend millions on marketing, influencers and football sponsorships, yet struggle with poor user retention, weak product...

BY John Bamidele
May 25, 2026
0 Comment

Experts

Guateng Gambling Board Crisis Exposes Governance Failure in South Africa

This is not just a regulatory scandal. It is a governance exposure-raw, uncomfortable and impossible to dress up in diplomatic...

BY John Bamidele
May 22, 2026
0 Comment

Experts

Mark Schmidt Hate Speech and Matters Arising

The African gaming industry has every right to be angry. What began as controversial remarks from Mark Schdmit, CEO Africa,...

BY John Bamidele
May 20, 2026
0 Comment

Stay informed!

When Sports Betting Product Prioritize Addiction Over Value

World Cup Marketing Playbook for Betting Executives: How to Win...

SiGMA Africa 2027 Faces Uncertainty Amid South Africa Xenophobic Attack

The Business Case for ESports Betting in Africa

Retention is No Longer Enough: The Rise of Value –...

The Men Behind the Money-How Commercial Directors Control iGaming Empires

Kenya iGaming Market: Local Partnerships, Regulation, and Real Growth Drivers

Who Really Builds Winning Gambling Product?Understanding Product Leadership in iGaming

Guateng Gambling Board Crisis Exposes Governance Failure in South Africa

Mark Schmidt Hate Speech and Matters Arising

MultiChoice (DSTV) Owner Experiences Developing Takeover

Status of Angola Gambling Industry

Gambling History In Tanzania

Lottery fund’s CSR Impacting Health, Education Sports Sector

Canadian Gaming Association to Showcase Gaming Investment Opportunities at ICE Barcelona

2026 Gaming in Spain Conference

Guinea ARSJPA Seeks LONACI Expertise on Gambling Regulation

Canadian Gaming Association to Showcase Gaming Investment Opportunities at ICE

2026 Gaming in Spain Conference

Guinea ARSJPA Seeks LONACI Expertise on Gambling Regulation

Zimbabwe’s Online Betting Market in 2026: Local Operators, Digital Growth