Booming Games, a leading provider of premium gaming content, has renewed its collaboration with Hollywoodbets as activation partners ahead of the Hollywoodbets Durban July 2026.
For the second year in a row, the partnership will see Booming Games deliver an entertaining and immersive experience for guests at one of South Africa’s most anticipated sporting and cultural events.
The collaboration also reflects Booming Games’ continued commitment to delivering high-quality entertainment in South Africa, one of Africa’s fastest-growing gaming markets.
In line with this year’s Country Allure theme, Booming Games will host a cowboy-themed stand at the event. Visitors will be able to enjoy a range of activities, including demo versions of Booming Games titles and a large branded “Spin and Win” Wheel of Fortune, where they can win exciting prizes.
Several members of the Booming Games leadership team will also attend the event. They include Founder Max Niehusen, Vice President of Product Moritz Blume, and Head of Africa Solomon Godwin.
Ahead of the event, Booming Games also ran a nationwide pre-event giveaway to build excitement. Prizes included VIP experiences at the Hollywoodbets Durban July and a soccer shirt signed by Booming Games partner and global football legend Ronaldinho.
The Hollywoodbets Durban July is one of the biggest events on South Africa’s cultural calendar. Held at the Hollywoodbets Greyville Racecourse, it brings together horse racing, fashion, entertainment, celebrities, racing fans, and industry leaders.
This renewed collaboration further strengthens the strategic relationship between Booming Games and Hollywoodbets. It also comes as both brands prepare for a strong pipeline of new game releases on the Hollywoodbets platform later this year.
One of the key releases is Golden Gallop Hold and Win Extreme 10,000, the latest addition to Booming Games’ popular Golden Gallop series. The game launches ahead of the Hollywoodbets Durban July 2026.
Set against a vibrant racecourse backdrop, Golden Gallop Hold and Win Extreme 10,000 features a 5×3 grid, 25 fixed paylines, and a maximum win potential of 12,000x. It also includes several powerful bonus features designed to create a more engaging gaming experience.
The title was developed to give the South African market a new slot game with strong local appeal and an exciting racing-inspired theme.
Solomon Godwin, Head of Africa at Booming Games, said: “We are delighted to be partnering with Hollywoodbets for the Hollywoodbets Durban July again this year. The launch of the latest game in the Golden Gallop series is the perfect way to celebrate.
“This year’s event also marks two years since we launched in South Africa, one of the world’s fastest-growing and most exciting casino gaming markets.”
Wayde Dorkin, Head of Product at Hollywoodbets, said: “Booming Games is a key partner for Hollywoodbets, and we are pleased to be building on last year’s collaboration at the Hollywoodbets Durban July. In a crowded market, the quality of Booming Games’ offering and customer-focused approach to game development provides the foundation for a long and fruitful partnership. We hope it will remain strong for many years to come.”
