Euromatch Group has secured a sports betting license in Mozambique, marking its entry into a second African market after Nigeria, where the company also serves as the title sponsor of the Nigeria Premier Football League (NPFL). The license represents another step in the group’s African expansion strategy, with Mozambique becoming its latest regulated market.

Euromatch Group said it plans to begin its operations in Mozambique with a focus on football, highlighting the sport’s importance to local clubs, leagues and supporters. The company added that its initial approach would involve understanding the country’s football culture and engaging with local stakeholders.

The group also emphasized its commitment to operating within established regulatory frameworks, stating that it intends to comply with applicable rules and requirements in the markets where it operates. Its team in Warsaw, Poland, will work alongside colleagues in Mozambique to develop the business locally.

Commenting on the development, Euromatch Group Global CEO Utku Sarper said the company intends to follow an approach similar to its entry into Nigeria, prioritizing licensing, local participation and engagement with the market.

“Mozambique is a market we want to enter the way we did Nigeria: licensed, with local people at the table, and listening first. Our thanks go to everyone who made this possible,” Sarper said.

The Mozambique license increases Euromatch Group’s regulated African footprint to two markets, as the company looks to build its presence through locally engaged operations and a focus on football.